ORACLE Lighting will unveil its newest off-road lighting solutions and the company’s EMP-proof Stewart & Stevenson M1979 LMTV global expedition vehicle build at the 2023 SEMA Show, the company announced. Located in Booth No. 20555 in Central Hall, ORACLE Lighting will feature the company’s new VEGA Series off-road pod spotlights, Laser and LED Fog Light… Continue reading ORACLE Lighting Previews SEMA Show Build
Tag: Off-Road & 4×4
Benchmark Vehicles Introduces Latest Sprinter Conversion
Built on the 2023 Mercedes-Benz Sprinter AWD 170 platform, the DESO is equipped with a full slate of overlanding equipment and accessories to allow for extended off-road excursions…
FOX Factory PVD Partners With Harley-Davidson on F-250 Build
The build features a 5-inch lift, exclusive 22-inch wheels, 37-inch off-road tires, Harley-Davidson orange accents, and more…
Your Shop’s First Impression
This article originally appeared in the November 2023 issue of THE SHOP Magazine. Photos courtesy Prefix Corp. Sorry, but looks matter. Yes, it may be a bit politically incorrect these days, but I am mostly referencing your business. The reality is people do judge. When was the last time you made an assumption about someone… Continue reading Your Shop’s First Impression
Jeep Expands Badge of Honor Trail Program
Jeep is expanding its Badge of Honor program trail catalog with the following six new trails: Quartz Canyon: Hot Springs Off-road Park, Arkansas Barney Rubble Blue Trail No. 49: Anthracite Outdoor Adventure Area, Pennsylvania Fern Ridge Trail No. 121: Anthracite Outdoor Adventure Area, Pennsylvania C-2 Trail No. 141: Kansas Rocks Recreation Park, Kansas Rattlesnake Alley… Continue reading Jeep Expands Badge of Honor Trail Program
Toyota Doubles Rebelle Rally Representation
The manufacturer will support six vehicles of various grades equipped with a variety of Toyota’s off-road options…
Yokohama Tire Offering Fall Consumer Rebate
Yokohama Tire has announced the details of its annual fall rebate promotion, which runs through Oct. 31. During the rebate period, consumers can earn up to $125 in the form of a Yokohama Mastercard Prepaid card after a purchase of four or five select Yokohama tires. “Tough, durable and long-lasting, GEOLANDAR tires are built to handle… Continue reading Yokohama Tire Offering Fall Consumer Rebate
American Outdoors Events to Launch National Short Course Series
The series, which will officially launch at this year’s PRI Show, will feature competition from the Pro4, Pro2, Pro Lite, Pro Turbo SxS and Pro N/A SxS classes…
Jeep Continues Rebelle Rally Support
The company is fielding one stock Wrangler 4xe and one Wrangler 4xe Rubicon to compete for the overall, electrified and bone stock titles…
Storyteller Overland Introduces New HILT Adventure Truck
Built on a Ram 5500 chassis, the HILT is equipped with an active hydraulic suspension system, a 20,000-pound electric winch, an exterior lighting package, and a custom rack and storage system…
K&N to Sponsor SCORE Baja 1000
K&N Engineering has formed a new partnership with SCORE International to sponsor the final two races of the 2023 SCORE World Desert Championship, the company announced. The company served as the title sponsor for the recently completed K&N SCORE Baja 400, held Sept. 13-17. In addition to being the title sponsor of the race, multiple… Continue reading K&N to Sponsor SCORE Baja 1000
Ford Details Rebelle Rally Effort
In addition to fielding two Bronco Raptors, a Bronco WildTrak and a Bronco Sport, the automaker will also support a team competing in the all-electric Mustang Mach-E Rally…
Quadratec Launches Jeep Build Series, Giveaway
Quadratec is launching a new build series and giveaway contest for a 2018 Jeep Wrangler JL model, the company announced. The build series will follow along as Quadratec outfits the JL Wrangler in three different stages, highlighting a variety of aftermarket upgrades, the company said. The Quadratec Wrangler Stages Giveaway will be open through March… Continue reading Quadratec Launches Jeep Build Series, Giveaway
Lippert Previews SEMA Show Builds
Lippert Components will have four truck builds on display at the 2023 SEMA Show, the company announced, each with differing applications to showcase its Ranch Hand, CURT, ARIES, LUVERNE and UWS brands. Located in the Lippert booth (#55103), the four distinct build themes include the Overlander, which comes as an outfitted Ford Ranger, the Street… Continue reading Lippert Previews SEMA Show Builds
KYB Launches New Consumer Promotion
KYB Americas is launching a new customer promotion for the fall season, the company announced. The promotion offers a $50 Mastercard Gift Card rebate to consumers with the purchase of any two KYB struts and two KYB strut mounts, two KYB shocks, or two KYB Strut-Plus or Truck-Plus assemblies. The offer is available to consumers… Continue reading KYB Launches New Consumer Promotion