Race Sport Lighting Partners With Synergy Marketing

Race Sport Lighting Partners With Synergy Marketing | THE SHOPRace Sport Lighting has named Synergy Marketing as its new 12-volt representative firm for the states of Texas, Oklahoma, Louisiana, Arkansas and Mississippi, the company announced.

Synergy Marketing will play a crucial role in growing Race Sport Lighting products across the southwest territory, Race Sport said, with support from David Toliver, principal of Synergy Marketing, who is based in Houston, and Tim Crawford, who operates out of the Dallas-Fort Worth area.

The new firm will be traveling with Ignacio Ayala, Race Sport Lighting’s product specialist, the week of Oct. 23. They will be showing off some of the new USPTO patented and Made-in-USA professional grade lighting technologies, and more.

“I am so excited to have such an experienced and focused rep firm help Race Sport Lighting in our expansion in these key T.O.L.A. states,” said Steve Jergensen, president of Race Sport Lighting. “Synergy Marketing is a perfect fit to bring our full line of lighting technologies to the territory.  They are established, experienced in the lighting category, and excited to be part of Race Sport Lighting, and we are thrilled to be partnering with Synergy Marketing Agency to bring their resellers the lighting solutions they need.”

“We now have a full line of LED lighting offerings and solutions for our dealers and distributors in 12-Volt, Marine, Motorcycle, and Powersports,” Toliver said. “Race Sport Lighting has some amazing technologies and tools for our accounts that make lighting a huge profit center for their stores. We look forward to a long successful relationship.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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