Super Bowl Commercials Lead to Spike in Online Traffic for Automakers

Cadillac debuts new ad featuring Timothée Chalamet, as Edward Scissorhands’ son, Edgar, and Winona Ryder, reprising her role as Kim. In the spot, Edgar experiences Super Cruise, Cadillac’s hands-free driver assistance feature, for the first time while driving the Cadillac LYRIQ.

Cadillac’s Edward-Scissorhands-inspired commercial led to a 194% traffic bump to its respective branded pages on Cars.com…