2026 SEMA Show Education Program Offers More Than 90 Sessions

Attendees at the 2026 SEMA Show, held Nov. 3-6 in Las Vegas, can develop new skills, connect with industry leaders and gain practical insights to help grow their businesses through this year’s SEMA Education Program, SEMA officials announced in a press release. More than 90 sessions will take place Tuesday, Nov. 3, through Thursday, Nov. 5, covering key topics and trends impacting professionals across the automotive and powersports industries.

Leadership, Off-Road & Powersports Sessions

Sessions will cover business, technical and industry-specific subjects, including leadership, emerging technologies, off-road, powersports and career development. The Off-Road Business Association (ORBA) will present “Driving Change: Women Shaping the Future of Off-Road,” bringing together female leaders to discuss leadership, innovation, mentorship and opportunities ahead. In the Emerging and Executive Leadership track, Dale Carnegie sessions will cover practical listening and leadership skills, along with how leaders can use AI while maintaining trust and engagement.

“Time away from your business must deliver real value. The SEMA Show Education Program gives attendees practical insights and strategies they can apply immediately to make smarter decisions about where to invest and how to grow,” said SEMA vice president of events Tom Gattuso. “SEMA Education, combined with the opportunity to discover products and connect with suppliers, makes the show an essential business-planning tool.”

First-Ever Auto Film Mastery Conference

As part of the broader SEMA Education offering, marquee partners will offer targeted education for a variety of aftermarket communities. For the first time, the Auto Film Mastery Conference will take place at the show. Designed for window tinters, paint protection film installers, automotive detailers and other restyling professionals, the one-day conference will be held Monday, Nov. 2, in the North Hall of the Las Vegas Convention Center, one day before the show opens.

Collision Repair, ADAS & Partner-Led Training

Other partner-led programs from the Inter-Industry Conference on Auto Collision Repair (I-CAR), Tire Industry Association (TIA) and Society of Collision Repair Specialists (SCRS) will provide specialized training for collision repair and installation professionals. The Collision Repair Stage (booth No. 32145) in South Hall Upper, along with learning centers such as the FutureTech Studio (Central Hall No. 24401) and ADAS Showcase (South Hall Upper No. 31200), will highlight the latest in repair, ADAS, alternative propulsion and mobility.

“SEMA Show Education reflects the breadth of the automotive aftermarket and the wide range of professional fields that make up this industry,” said SEMA trade show director Andy Tompkins. “Whether attendees are looking for business strategies, technical information, leadership development or insights into the future of the industry, our education program gives them another way to make the most of their time at the show.”