Jeep Celebrates 20th Anniversary of Jeep Beach

The Jeep brand celebrated the 20th anniversary of Jeep Beach in Daytona Beach at the annual Jeep gathering, the automaker said. The event drew more than 230,000 attendees and 30,000-plus Jeep SUVs, organizers said.

Making an appearance on the beach was the Jeep brand’s new 2024 Jeep Wrangler 4xe and 392, as well as the Wrangler Magneto 3.0 EV Concept and the 1978 Jeep Cherokee 4xe Concept, which led the Jeep Beach Parade on Sunday, April 30, with Jim Morrison, senior vice president and head of Jeep brand North America, at the wheel of the Magneto.

“The Jeep community is as strong as I’ve ever seen it,” said Morrison. “Our fans have always demonstrated an unparalleled love for the brand and are incredibly passionate about their Jeep vehicles. We saw well over 230,000 Jeep brand enthusiasts throughout the week, and with over 30,000 Jeep 4×4 SUVs on site, I don’t think I saw any two the same.”

While at the event, fans were also able to ride the Jeep SUV obstacle course with a professional driver in 2023 Jeep vehicles, including the electrified Wrangler 4xe and Grand Cherokee 4xe.

Fans could also explore the new 2023 Compass Trailhawk with the standard 200-horsepower 2.0-liter engine, Grand Cherokee 4xe Summit Reserve, Grand Cherokee L Summit Reserve 4×4, Wrangler Rubicon, Wrangler 4xe, Gladiator Rubicon and the Wrangler Jeep Beach 20th Anniversary Edition.

Additionally, attendees could check out the 2023 Jeep Wrangler Pace Jeep, Gladiator Sport Light Show Edition, Gladiator Sport 1st Responder Edition, Wrangler Sport Salute to America Edition and Willys Daytona’s Jeep Beach Edition from the Daytona Garage.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

Related Articles

Back to top button