Ford Introduces Bronco Trail App

Ford has introduced its new Bronco Trail App for Apple iOS and Google Android mobile devices at Bronco Safari 2023 in Utah, the automaker announced.

“The Bronco Trail App is the perfect companion for those looking to get the most out of their Bronco, especially when they go off the beaten path,” said Matt Winter, Bronco brand manager. “We know our customers value the time they take to go out there and get away from it all, and this app offers them an easy way to share the exciting experiences they have and connect with other off-roaders.”

Available only for Bronco SUV owners, the app features approximately 1,200 professionally curated off-road trail maps across the U.S., Canada and Mexico to start. It also provides the ability to record drives with waypoints, photos and video and lets you share your adventure on social media.

After downloading the Bronco Trail App and linking it to their FordPass account, Bronco owners gain access to key features, including:

  • Curated trail maps
  • Points of interest
  • Satellite imagery and 2D topographic maps
  • Real-time tire pressure gauge
  • Adventure tracking
  • Video capturing

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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