Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Yokohama Tire Renews Partnership With FuelFest

Yokohama Tire is partnering with the FuelFest traveling automotive festival for the fifth consecutive year, the company announced. The tiremaker is the sponsor of the Yokohama Festival Stage. FuelFest’s latest stop is at Irwindale Speedway on June 3. FuelFest, hosted by co-founder Cody Walker and Fast and Furious star, Tyrese Gibson, is held in the… Continue reading Yokohama Tire Renews Partnership With FuelFest

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Schwartz Performance President Sets 81 Land Speed Records

Schwartz Performance President Jeff Schwartz set 81 new land speed records in the production motorcycle and modern performance car categories during the East Coast Timing Association (ECTA) event in held in Blytheville, Arkansas, earlier this month, according to Schwartz Performance. Combined with last fall’s records, Schwartz now has 146 land speed records with the ECTA,… Continue reading Schwartz Performance President Sets 81 Land Speed Records

Ohio State & Wilberforce University Team Wins EcoCAR EV Challenge

The Ohio State (OSU) & Wilberforce University Team has been named the winner of Year One of the EcoCAR Electric Vehicle (EV) Challenge, competition officials announced. The combined team takes the lead in the four-year collegiate engineering competition. West Virginia University took second place and University of Alabama finished third in the judged competition, officials… Continue reading Ohio State & Wilberforce University Team Wins EcoCAR EV Challenge

AAM Group Launches Video Streaming Service for Resellers

The AAM Group has launched an all-new video streaming service, N-Store TV, available free to automotive aftermarket resellers affiliated with either the Performance Corner or Total Truck Centers program, the organization announced. N-Store TV is a playlist of informative and brief product videos produced by The AAM Group’s video marketing team, the group said. The… Continue reading AAM Group Launches Video Streaming Service for Resellers

Fox Factory Names New CFO

Fox Factory Holding Corp. has appointed Dennis Schemm to the role of chief financial officer (CFO) effective June 12, the company announced. Schemm will succeed Interim CFO, Maggie Torres, who will retire upon his arrival. “I’m excited to add Dennis to my leadership team. His wealth of experience driving strategic organizational transformation will be a… Continue reading Fox Factory Names New CFO

Firestone Uses Recycled Plastic in Indianapolis 500 Tires

As the exclusive tire supplier of the NTT IndyCar Series, Bridgestone and Firestone have incorporated recycled butadiene, a substance produced from used plastic shopping bags, film, stretch wrap and other flexible polymer packaging in all Firestone Firehawk race tires used at the Indianapolis 500, the tire manufacturer announced. The new monomer replaces the petroleum-based monomer… Continue reading Firestone Uses Recycled Plastic in Indianapolis 500 Tires

Ford EV Customers to Gain Access to Tesla Supercharger Network

Ford Motor Company has reached an agreement with Tesla Motors that will provide Ford electric vehicle customers access to more than 12,000 Tesla Superchargers across the U.S. and Canada starting Spring 2024, the company said. The partnership doubles the number of fast-chargers available to Ford EV customers starting Spring 2024, Ford said. “This is great… Continue reading Ford EV Customers to Gain Access to Tesla Supercharger Network

AP Racing Designs Brake System for NASCAR 24 Hours of Le Mans Entry

AP Racing has designed a new brake system and will serve as the brake supplier for NASCAR’s 24 Hours of Le Mans Garage 56 entry, the company announced. NASCAR is entering the 24 hours of Le Mans race in June, competing as an experimental Garage 56 entry. It is a joint venture from IMSA, Hendrick… Continue reading AP Racing Designs Brake System for NASCAR 24 Hours of Le Mans Entry

SEMA Names New VP of Product Development, OEM Relations

The Specialty Equipment Market Association (SEMA) has named Mike Mohacsi as its new vice president of product development and OEM relations, the organization announced. In his new role, Mohacsi will oversee the SEMA Garages in Diamond Bar, California, and Detroit, Michigan. Mohacsi brings 30 years of experience in the automotive/powersports industry, including product development, testing,… Continue reading SEMA Names New VP of Product Development, OEM Relations

Wrapmate Completes Majority Investment in Wrapify

Wrapmate, an online platform for buying and selling wraps, has completed a majority investment in Wrapify, a marketing advertising agency that wraps rideshare vehicles, the companies announced. The investment aims to allow the companies to provide for customers more effectively, the companies said, while also supporting a combined network of nearly 2,000 car wrap installers.… Continue reading Wrapmate Completes Majority Investment in Wrapify

UNOH, Garage Gurus Renew Support of US Auto Tech National Championship

The University of Northwestern Ohio (UNOH) and Garage Gurus have renewed their support of the U.S. Auto Tech National Championship (USATNC), which will return for its third year in 2023, contest officials announced. The competition offers two ways to enter. The first is the virtual Driven to Win quiz, where participants can test their total… Continue reading UNOH, Garage Gurus Renew Support of US Auto Tech National Championship

Turn 14 Distribution Adds Project X Offroad to Line Card

Performance parts distributor Turn 14 Distribution has added Project X Offroad and its lineup of truck and Jeep products to its line card, the company announced. “Project X Offroad is innovating unlike anyone else in the off-road segment, and Turn 14 Distribution is thrilled to partner with the company to help expand its reach. The… Continue reading Turn 14 Distribution Adds Project X Offroad to Line Card