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Yokohama Tire Renews Partnership With FuelFest

Yokohama Tire Renews Partnership With FuelFest | THE SHOPYokohama Tire is partnering with the FuelFest traveling automotive festival for the fifth consecutive year, the company announced. The tiremaker is the sponsor of the Yokohama Festival Stage. FuelFest’s latest stop is at Irwindale Speedway on June 3.

FuelFest, hosted by co-founder Cody Walker and Fast and Furious star, Tyrese Gibson, is held in the memory of actor Paul Walker and benefits his Reach Out Worldwide (ROWW) charity, event organizers said. The show will feature live musical performances on the Yokohama Festival Stage all day inside the speedway oval, as well as more than 600 top custom, exotic, rare and exclusive cars and trucks, drift exhibitions, off-road demos and interactive exhibits and experiences.

“We’ve partnered with Cody and supported FuelFest from the beginning,” said Candace Cogan, Yokohama Tire’s senior manager of events, partnerships & sponsorships. “It’s an incredible event that continues to grow globally every year, bringing passionate enthusiasts together to celebrate their cars and music while also giving back to a worthy cause. We’re honored to be part of it.”

“We are excited to head back home to where FuelFest all began,” Walker said. “The community in LA – and longtime partners like Yokohama Tire – are the reason we knew we could take this show to where it is today and we are so grateful. We can’t wait to show the city all the new elements we have added to make the show even better.”

Cody Walker’s Honda S2000 (on ADVAN Neova AD09s) will be on display in the Yokohama booth, as will the Travis Pastrana-driven all-electric, 1055 horsepower FC1-X Nitrocross car (on ADVAN A005 competition tires).

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

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