Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Factory Five SEMA Show Booth to Host Austin Hatcher Foundation Mk4 Roadster

The Austin Hatcher Foundation for Pediatric Cancer is attending the 2023 SEMA Show as an official SEMA Cares Charity and will be displaying its Factory Five Racing Mk4 Roadster built by cancer patients, siblings and families at the foundation’s Education Advancement Center in Chattanooga, Tennessee, the foundation announced. For 16 consecutive years, AHF has built… Continue reading Factory Five SEMA Show Booth to Host Austin Hatcher Foundation Mk4 Roadster

OPTIMA Unleashed Returns to SEMA Show

OPTIMA Batteries is returning to the 2023 SEMA Show for the third consecutive year with OPTIMA Unleashed, a week-long activation located in the Bronze Lot outside the Las Vegas Convention Center, the company announced. The display features new OPTIMA products, live racing, Red Bull freestyle rider Aaron Colton and drifting demonstrations, the company said. In… Continue reading OPTIMA Unleashed Returns to SEMA Show

Edelbrock Group Partners With MidwayPlus on B2B Storefront

Edelbrock Group has contracted MidwayPlus to handle its online business-to-business transactions, the company announced. The newonline platform will allow Edelbrock Group dealer customers to place orders, check prices, view inventory, access sales data, and track orders online, the company said. The platform is scheduled to launch in the first quarter of 2024. “We are very… Continue reading Edelbrock Group Partners With MidwayPlus on B2B Storefront

Tint World Opens New Washington Location

Tint World Automotive Styling Centers is continuing its expansion in Washington with a new Tacoma location, the company announced. Tint World Tacoma is owned by Lewis and Nate Pollack, the father and son team who recently opened Tint World first Washington store in Bremerton. The Tacoma location will offer the same lineup of services and… Continue reading Tint World Opens New Washington Location

Holley to Highlight New Market Segment Strategy at SEMA Show

Holley is returning to the SEMA Show with a new approach focused on highlighting its new multiple aftermarket segment strategy, the company announced. With two booth locations, the company will spotlight its array of aftermarket solutions that encompass classic cars and trucks, late model muscle cars and trucks, off-road, European, and EV applications, the company… Continue reading Holley to Highlight New Market Segment Strategy at SEMA Show

The Wheel Group Plans Expanded SEMA Show Presence

The Wheel Group (TWG), a manufacturer and distributor of automotive wheels, tires and vehicle accessories, is expanding its presence and involvement at the upcoming 2023 SEMA Show, the company announced. The Wheel Group and its brands Body Armor 4×4 and Tuff Stuff Overland will exhibit in two different booths, with nearly two dozen custom vehicle… Continue reading The Wheel Group Plans Expanded SEMA Show Presence

Ant Anstead, Tanner Foust to Headline SEMA Show Kickoff Breakfast

English TV presenter Ant Anstead and American professional racer Tanner Foust will appear at the annual SEMA Show Kickoff Breakfast on Oct. 31 to recount their effort to engineer and build Foust’s Pikes Peak International Hill Climb car in only 100 days, securing the win in the Exhibition Class, show organizers announced. Hosted by Jarod… Continue reading Ant Anstead, Tanner Foust to Headline SEMA Show Kickoff Breakfast

Centerforce Clutches Names Bryan Wilson President & CEO

Centerforce Clutches has named Bryan Wilson as its new president and CEO, the company announced. In his new role, Wilson will oversee company strategy and look to guide Centerforce to the forefront of the aftermarket industry, providing a renewed drive towards innovation and growth in the performance clutch market, the company said. Wilson brings nearly… Continue reading Centerforce Clutches Names Bryan Wilson President & CEO

Kahn Media Wins Award for Ringbrothers Marketing Campaign

Kahn Media, a marketing agency specializing in the automotive, outdoor and luxury markets, has received a 2023 Public Relations & Marketing Excellence Award for External Campaign of the Year from the Business Intelligence Group, the company announced. The national award recognizes the multi-discipline campaign Kahn Media designed and executed for Ringbrothers to launch four custom… Continue reading Kahn Media Wins Award for Ringbrothers Marketing Campaign

RealTruck to Reveal Steve McQueen-Inspired F-150 Build at SEMA Show

RealTruck has revealed new details regarding its participation in the 2023 SEMA Show and SEMA Fest in Las Vegas, Nevada. During the annual trade show, RealTruck will have a dedicated booth where the company will showcase its newest products on featured builds and host events, including the reveal of a Steve McQueen and McQueen Racing-inspired… Continue reading RealTruck to Reveal Steve McQueen-Inspired F-150 Build at SEMA Show

Full Race Partners With MidwayPlus on Dealer Storefront

Full Race, a performance and racing products distributor and manufacturer, has partnered with MidwayPlus to utilize its MidwayPlus SaaS platform, the companies announced. The partnership includes a new Full Race reseller storefront created with the MidwayPlus platform, which aims to deliver an improved user experience for resellers and allow Full Race to scale its wholesale… Continue reading Full Race Partners With MidwayPlus on Dealer Storefront