OPTIMA Unleashed Returns to SEMA Show

OPTIMA Batteries is returning to the 2023 SEMA Show for the third consecutive year with OPTIMA Unleashed, a week-long activation located in the Bronze Lot outside the Las Vegas Convention Center, the company announced.

The display features new OPTIMA products, live racing, Red Bull freestyle rider Aaron Colton and drifting demonstrations, the company said.

In conjunction with its new ORANGETOP lithium batteries for RV and marine applications, OPTIMA is introducing three new performance maintainers and battery chargers with capacities of 2, 4 and 12 amps capable of supporting OPTIMA LiFePO4, AGM and flooded batteries, the company said.

“We are absolutely thrilled to return to the SEMA Show and unleash our latest innovations, further elevating the success of last year’s journey,” said Cameron Douglass, director of marketing at OPTIMA Batteries. “Our cutting-edge ORANGETOP lithium battery marks a significant milestone as we dive into the RV and marine arenas, further strengthening our commitment to powering all adventures. Our week-long extravaganza promises an exhilarating fusion of stunts, breathtaking cars, heart-pounding OPTIMA Ultimate Street Car Invitational racing and live drifting. We’re proud to work closely with our trusted and new partners to create an unforgettable SEMA experience.”

Throughout the week, stunt riders Aaron Colton and C-Bear will be performing while sporting new ORANGETOP powersport batteries. Additionally, a group of drivers will showcase live drifting and driving exhibitions. Pawlak will demonstrate his drifting skills in his Formula Drift Mustang while Chris Forsberg will be drifting his “Altamaniac” alongside motorsports celebrity Tanner Foust and off-road racers Christopher Polvoorde and RJ Anderson. The talented group of drivers and riders will be available for an autograph session scheduled for Wed., Nov. 1, at 1:30 p.m. in the Bronze Lot.

For the third consecutive year at the SEMA Show, a group of high-performance classic and modern cars, fresh from the OPTIMA Ultimate Street Car Invitational (OUSCI), will go head-to-head in live autocross racing. The competition will set the stage for the grand finale on Nov. 4 at the Las Vegas Motor Speedway, where competitors will battle to be crowned as OPTIMA’s Ultimate Street Car, the company said.

Click here to view a full schedule.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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