Edelbrock Group Partners With MidwayPlus on B2B Storefront

Edelbrock Group Partners With MidwayPlus on B2B Storefront | THE SHOPEdelbrock Group has contracted MidwayPlus to handle its online business-to-business transactions, the company announced.

The newonline platform will allow Edelbrock Group dealer customers to place orders, check prices, view inventory, access sales data, and track orders online, the company said. The platform is scheduled to launch in the first quarter of 2024.

“We are very excited to be working with Midway Plus on our new B2B portal for our dealers,” said Edelbrock Group Vice President of Sales and Marketing Mark Campbell. “The software Midway Plus developed will make transactions for our dealers so easy — and they can do it 24/7/365.  Our goal is to enhance our customer experience, and this is a great step forward to help our customers conduct business when it is convenient for them.”

Midway Plus is an eCommerce, SAAS platform that offers a range of features and functionality and integrates with existing ERP and CRM systems, the company said.

“We are honored to be selected by Edelbrock Group to handle their B2B online transactions,” said Midway Plus CEO Brian Lounsberry. “Edelbrock Group is a leading brand in the automotive aftermarket, and we are committed to providing their customers with the best possible e-commerce experience.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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