Full Race Partners With MidwayPlus on Dealer Storefront

Full Race Partners With MidwayPlus on Dealer Storefront | THE SHOPFull Race, a performance and racing products distributor and manufacturer, has partnered with MidwayPlus to utilize its MidwayPlus SaaS platform, the companies announced.

The partnership includes a new Full Race reseller storefront created with the MidwayPlus platform, which aims to deliver an improved user experience for resellers and allow Full Race to scale its wholesale efforts, while maintaining focus on product development and fulfillment, the companies said.

MidwayPlus platform centralizes all business-to-business orders through a single portal, controls discounts for all customers, ensures the latest product info is available, and provides a marketing channel to customers through the MidwayPlus feed, the company said.

“Being able to onboard and serve hundreds of new accounts is now possible for us with MidwayPlus,” said Full Race General Manager Matt Sanner. “We don’t need to add more employees, and our current customers continue to get the attention that they’ve come to expect. We plan on using the MidwayPlus Social Feed to keep in constant contact with our customers, making sure they are up to date on all of our new product launches.”

“We are ecstatic to have an amazing source for turbochargers on MidwayPlus,” said Business Development Manager, Albert Reda. “Most modern, high performance vehicle applications feature forces induction, and now resellers can find easy access to some of the best products in the world on the Full Race B2B Storefront.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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