Holley to Highlight New Market Segment Strategy at SEMA Show

Holley to Highlight New Market Segment Strategy at SEMA Show | THE SHOPHolley is returning to the SEMA Show with a new approach focused on highlighting its new multiple aftermarket segment strategy, the company announced.

With two booth locations, the company will spotlight its array of aftermarket solutions that encompass classic cars and trucks, late model muscle cars and trucks, off-road, European, and EV applications, the company said.

“Holley’s 2023 SEMA presence reflects the company’s ongoing expansion and evolution to serve a broader set of enthusiast customers,” said Matthew Stevenson, president and chief executive officer, Holley. “Off-road, EV, European vehicles, and late model muscle cars are all growing aftermarket segments. SEMA attendees will have an opportunity to see firsthand how we are positioning Holley to capture more of these markets while also bringing innovative products and services to our core group of classic car and truck enthusiasts.”

The centerpiece of Holley’s SEMA showcase is its Sniper 2 electronic fuel injection (EFI) technology. Launched in July 2023, Sniper 2, a self-tuning EFI conversion for 4-barrel style carburetors, is the latest offering in the company’s Sniper product line.

Other aftermarket solutions on display in Holley’s SEMA showcase space include:

  • Superchips Pulsar XT wireless Bluetooth tuner, engineered for late model truck applications including the 2023 Ford Bronco.
  • APR turbo with software upgrades, supporting European model vehicles like the Audi S4, S5 and SQ5 models.
  • Flowmaster active valve axle-back exhaust, purpose-built for late model muscle cars including the 2024 Mustang GT.

SEMA attendees can interact with these solutions and Holley’s team of experts by visiting the company’s main booth No. 22463 located in Central Hall.

AEM Performance Electronics, a Holley family brand, will also be on display at SEMA 2023 at its booth No. 24916, located in the SEMA Future Tech Studio in Central Hall, the company said. Its display will feature vehicle control units, combined charging units, conversion brackets and accessories, battery management systems, and other EV conversion solutions for hot rod vehicles, company representatives said.

The company will also reveal a celebrity car build by Holley’s Detroit Speed & Engineering business. It will be one of 12 vehicles unveiled during the SEMA Monday Reveal program taking place in Central Hall booth No. 24401 on Oct. 30 at 5:30 p.m. PDT.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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