If you thought the famous Back to the Future DeLorean was the only automobile with Irish roots, think again…
Category: Features
The latest feature articles about the automotive aftermarket from THE SHOP.
Why Your Customers Want Safety Upgrades
According to Allstate Insurance, the second most frequent type of car accident is when a parked car is hit by a moving one. Driver awareness is a key factor in most accidents; however, many vehicles have inherent blind spots, especially larger vehicles like SUVs and minivans. This issue is magnified when navigating through tight parking… Continue reading Why Your Customers Want Safety Upgrades
VIDEO: Scherer Brothers on King of the Hammers
Brothers Jason and Casey Scherer took on King of the Hammers this year in two very different machines, but they both share the love of off-road racing…
Ford: Mustang GT California Special ‘Targets Hardcore Enthusiasts’
An ideal ride for a trip to Hotel California…
Toyota Committed to Reviving the Supra
The GR Supra Racing Concept made its world debut at the Geneva Motor Show that runs through March 18, reviving the name and spirit of the most celebrated model in Toyota’s sportscar heritage. The concept demonstrates Toyota’s commitment to bringing the Supra back to the market, according to reports. It also shows the future potential… Continue reading Toyota Committed to Reviving the Supra
Escaping the Ring
Ready for another trip around the Nordschleife of the infamous Nürburgring? Ride along as Rhys Millen showcases the precision and acceleration of the BMW M4 CS, courtesy of a new film from Pennzoil.
Engraved Truck is a Show Stopper
The aisles at the Feb. 23-24 Keystone BIG Show in Grapevine, Texas flowed with ease as jobbers shuffled from booth to booth. The constant movement and hum of sales chatter buzzed like a homogenous spirit pushing business deals forward. Near the Extang booth, however, chirps of curiosity lifted above the monotone hum and the aisle… Continue reading Engraved Truck is a Show Stopper
Road Armor Pitches in on American Valor Truck
American Valor Foundation is raffling a 2017 Ford F-150 giveaway with all proceeds set to be donated to U.S. veterans and first responders. The nonprofit-which was founded by the family of Chris Kyle to honor the famed late sniper-had help from the aftermarket to beef up the truck built by RAD Rides. Raffles cost $50… Continue reading Road Armor Pitches in on American Valor Truck
How to Sell and Install the Next Generation of Powered Running Boards
ARIES, a leading company in the truck and off-road accessories market, recently released its latest product innovation, the ARIES ActionTrac powered running board. Consider this all-encompassing guide your leading resource for making this innovative product a fast mover and high seller at your shop. What is it? The new ARIES ActionTrac powered running board is… Continue reading How to Sell and Install the Next Generation of Powered Running Boards
Artie’s Party Cruiser Raising Charity Money
EATON Detroit Springs is assisting on this constantly evolving build…
What if Harley Earl and Bill Mitchell Designed a Custom Car?
The ’47 Cadillac has undergone an extraordinary transformation from a 47,000 mile, museum-kept, four-door sedan, to a two-door, candy-coated, Carson-topped coupe…
ROXOR Made to Target Side-by-Side Market
Mahindra recently introduced ROXOR, a new, off-road vehicle for consumers in the North American market. Mahindra was licensed to build Willys vehicles for the Asia region more than 70 years ago. The ROXOR design demonstrates that Mahindra intends to stay true to its roots of industrial-grade construction and durability, according to the company. “Mahindra’s 70-year… Continue reading ROXOR Made to Target Side-by-Side Market
New Go Rhino products for the 2018 Jeep Wrangler JL
Go Rhino is still blazing the trail with new parts for the 2018 Jeep Wrangler JL. The popular side steps from the JK are back and now specifically designed to fit on the JL. For more information, visit http://www.gorhino.com/
Sights from the Lone Star Throwdown
The I Did It With ididit tour is underway. The company’s second stop of the tour visited Conroe, Texas for the Lone Star Throwdown…
Carbon Fiber Truck Bed?!
GMC has completely redesigned the 2019 Sierra Denali and SLT and is first to market with a carbon fiber truck bed option…