Zakar will serve as a venue for off-road companies to host events, product launches and more…
Author: THE SHOP Staff
SEMA Accepting Nominations for ‘35 Under 35’ List
The organization will be recognizing young industry professionals in a variety of roles, including manufacturing and design, marketing, retail, events and media or distribution…
Kia Reveals All-Electric EV6
Built on Kia’s dedicated new EV platform, the EV6 offers up to 316 miles of range and a top speed of 161 mph…
CTech Develops 3D-Printed CO2 Car Student Challenge
CTech and curriculum provider STEM101 will supply materials for the ‘Air Drag Challenge’ to middle and high school classrooms…
ATI Performance Products Names New Chief Transmission Technology Officer
ATI Performance Products (ATI) has appointed Vince Fourcade to the position of Chief Transmission Technology Officer…
SEMA Announces April Virtual Education Schedule
SEMA has added several new programs to its upcoming virtual education schedule for April…
ACL Bearings Renews Sponsorship of Pat Musi Racing Engines
The ACL logo will also be prominently featured on each car driven by Lizzy Musi…
Lexus Reveals IS 350 F Sport-Inspired Sneaker
Designed by streetwear collective RTFKT, the shoe is partly constructed from vehicle materials…
SAFE Antifreeze Announces Apdaly Lopez Motorsports Sponsorship
Apdaly Lopezwill is now a brand ambassador for SAFE Antifreeze…
BluePrint Engines-Powered Vehicles Cross Block at Barrett-Jackson Scottsdale Auction
Four vehicles powered by BluePrint Engines crate engines and parts crossed the block at this year’s Barrett-Jackson Scottsdale auction…
Bronco Partners with Off-Road Aftermarket Companies
RTR Vehicles, ARB 4×4 Accessories and 4 Wheel Parts are all currently developing parts and accessories for the two- and four-door Bronco SUVs and have custom builds on display at Easter Jeep Safari…
Yamaha Outdoor Access Initiative Donates to Land Conservancy Organizations
Yamaha granted more than $350,000 to land conservancy organizations in 2020…
ABB, Amazon Web Services Developing Cloud-Based EV Fleet Management System
The solution aims to optimize the efficient use of EVs and speed up the electrification of transport fleets…
SCCA Launches Endurance Racing Program
The program will kick-off with the SCCA Endurance Team National Championship, a 20-hour race at Sebring International Raceway…
Subaru Unveils 2022 Outback Wilderness
The package includes increased clearance, a 2.4-liter turbocharged engine, upgraded suspension and more…