Chevy Performance Named Sponsor of New Goodguys Builder of the Year Awards

Apr 20, 2021

Goodguys Rod & Custom Association, an organizer of hot rod and custom car events, has announced that Chevrolet Performance is now the official sponsor of two new trophies added to its 2021 “of the Year” awards: the “Goodguys Chevrolet Performance Builders of the Year,” one which will recognize and showcase the top GM vehicle, and one the top non-GM vehicle and its builder. The sponsorship will also extend to the “Goodguys Chevrolet Performance Builder’s Choice Saturday Special Area” for the remainder of the 2021 event series.

“This is special in many ways, but the most significant piece is Chevrolet’s support in recognizing, not only the cars, but the builders who developed them,” said Goodguys VP of Sales & Partnerships Jason Snyder. “Chevrolet Performance is legendary in respect to performance and hot-rodding, but also with new emerging technology that allows the hot-rodding and custom community to continue to break new ground. To have Chevrolet Performance support Builders Choice and recognize professional builders is special for all involved.”

The competition for the “Chevrolet Performance Builders of the Year” will begin at the 11th FiTech Fuel Injection Spring Nationals in Scottsdale, Ariz. on April 16-18 and continue through the 20th Meguiar’s Del Mar Nationals on October 1-3, 2021. To participate, builders will need to register their participating vehicle when they check-in for each event and must park their vehicle in the Chevrolet Performance Builder’s Choice special parking area on Saturday between the hours of 8:00 a.m. and 2:00 p.m. One vehicle and its builder will be chosen as a “finalist” for each class by the Goodguys Awards Selection Committee. The classes include the “Chevrolet GM Iron Builder of the Year” for GM vehicles, and the “Chevrolet Retro Iron Builder of the Year” for non-GM vehicles with a GM powertrain to build a field of fourteen finalists for each class.

“Chevrolet Performance is proud to collaborate with Goodguys and recognize builders who are passionate about Hot Rods and Performance. This is an exciting opportunity for us to connect with our loyal enthusiasts” said Todd Gallant, Chevrolet Performance marketing manager.

The Goodguys Chevrolet Performance Builder of the Year winners will be officially selected from the field of “finalists” by the Goodguys Awards Selection Committee on Oct. 8. The grand prize winner and their winning vehicle for each respective class will be showcased at the 24th Speedway Motors Southwest Nationals in Scottsdale, Ariz. on November 19-21. Goodguys will award the winning builder of the “Chevrolet GM Iron” class with a Chevrolet Performance LT5 Connect and Cruise crate powertrain system and the winning builder of the “Chevrolet Retro Iron” class will be awarded a Chevrolet Performance LS3 Connect & Cruise powertrain system.