Old World Industries Appoints New CEO

Apr 19, 2021

Old World Industries has appointed automotive industry veteran Greg Noethlich as its new chief executive officer, effective April 5, the company announced. As CEO, Noethlich will be responsible for accelerating the growth of Old World Industries and its PEAK, BlueDEF and Final Charge brands, the company said.

“We’re thrilled to have Greg join the team as we continue to build our brands and products to effectively serve our consumers and customers,” stated Old World Industries co-founder and chairman Tom Hurvis. “Greg brings energy, commitment and a strong depth of experience from the automotive aftermarket sector as well as vast knowledge in the manufacturing and operations of automotive, electronics and consumer product companies.”

Noethlich comes to Old World Industries after leading several automotive aftermarket businesses including FRAM Oil Filters, Prestone Products and Champion Laboratories. “Old World Industries has amazing brands, products and people who are committed to winning with our customers and consumers every day. I’m looking forward to leading the organization into a new chapter while preserving its legacy,” said Noethlich.