Author: A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

PPIHC Partners With USAC

The Broadmoor Pikes Peak International Hill Climb (PPIHC) is partnering with the United States Auto Club (USAC) for the 2023 event, organizers announced. While the PPIHC remains a self-sanctioned motorsports event, USAC will provide added safety oversight and best practices which will result in streamlined operations and cost savings, PPIHC officials said. “USAC is honored… Continue reading PPIHC Partners With USAC

SEMA Announces Board of Directors Election Results

SEMA members have elected Melanie White, president of Hellwig Products, and Ted Wentz III, CEO of Quadratec, to the 2023-2024 SEMA Board of Directors, the organization announced. White was voted incoming chair and fills the position held for the past two years by Kyle Fickler (ProCharger), who will begin his term as chairman in July… Continue reading SEMA Announces Board of Directors Election Results

ASE Partners With Bogi Lateiner to Promote Automotive Careers

The National Institute for Automotive Service Excellence has entered into a new partnership with Bogi Lateiner, the organization announced. The partnership aims to promote automotive career opportunities and ASE certification to women and underrepresented groups in the automotive industry, ASE representatives said. “Bogi Lateiner is one of the most recognizable figures in the industry. She… Continue reading ASE Partners With Bogi Lateiner to Promote Automotive Careers

Yokohama Tire Renews Partnership With FuelFest

Yokohama Tire is partnering with the FuelFest traveling automotive festival for the fifth consecutive year, the company announced. The tiremaker is the sponsor of the Yokohama Festival Stage. FuelFest’s latest stop is at Irwindale Speedway on June 3. FuelFest, hosted by co-founder Cody Walker and Fast and Furious star, Tyrese Gibson, is held in the… Continue reading Yokohama Tire Renews Partnership With FuelFest

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Schwartz Performance President Sets 81 Land Speed Records

Schwartz Performance President Jeff Schwartz set 81 new land speed records in the production motorcycle and modern performance car categories during the East Coast Timing Association (ECTA) event in held in Blytheville, Arkansas, earlier this month, according to Schwartz Performance. Combined with last fall’s records, Schwartz now has 146 land speed records with the ECTA,… Continue reading Schwartz Performance President Sets 81 Land Speed Records

Ohio State & Wilberforce University Team Wins EcoCAR EV Challenge

The Ohio State (OSU) & Wilberforce University Team has been named the winner of Year One of the EcoCAR Electric Vehicle (EV) Challenge, competition officials announced. The combined team takes the lead in the four-year collegiate engineering competition. West Virginia University took second place and University of Alabama finished third in the judged competition, officials… Continue reading Ohio State & Wilberforce University Team Wins EcoCAR EV Challenge

AAM Group Launches Video Streaming Service for Resellers

The AAM Group has launched an all-new video streaming service, N-Store TV, available free to automotive aftermarket resellers affiliated with either the Performance Corner or Total Truck Centers program, the organization announced. N-Store TV is a playlist of informative and brief product videos produced by The AAM Group’s video marketing team, the group said. The… Continue reading AAM Group Launches Video Streaming Service for Resellers

Fox Factory Names New CFO

Fox Factory Holding Corp. has appointed Dennis Schemm to the role of chief financial officer (CFO) effective June 12, the company announced. Schemm will succeed Interim CFO, Maggie Torres, who will retire upon his arrival. “I’m excited to add Dennis to my leadership team. His wealth of experience driving strategic organizational transformation will be a… Continue reading Fox Factory Names New CFO

Firestone Uses Recycled Plastic in Indianapolis 500 Tires

As the exclusive tire supplier of the NTT IndyCar Series, Bridgestone and Firestone have incorporated recycled butadiene, a substance produced from used plastic shopping bags, film, stretch wrap and other flexible polymer packaging in all Firestone Firehawk race tires used at the Indianapolis 500, the tire manufacturer announced. The new monomer replaces the petroleum-based monomer… Continue reading Firestone Uses Recycled Plastic in Indianapolis 500 Tires

Ford EV Customers to Gain Access to Tesla Supercharger Network

Ford Motor Company has reached an agreement with Tesla Motors that will provide Ford electric vehicle customers access to more than 12,000 Tesla Superchargers across the U.S. and Canada starting Spring 2024, the company said. The partnership doubles the number of fast-chargers available to Ford EV customers starting Spring 2024, Ford said. “This is great… Continue reading Ford EV Customers to Gain Access to Tesla Supercharger Network