ASE Partners With Bogi Lateiner to Promote Automotive Careers

ASE Partners With Bogi Lateiner to Promote Automotive Careers | THE SHOPThe National Institute for Automotive Service Excellence has entered into a new partnership with Bogi Lateiner, the organization announced.

The partnership aims to promote automotive career opportunities and ASE certification to women and underrepresented groups in the automotive industry, ASE representatives said.

“Bogi Lateiner is one of the most recognizable figures in the industry. She is an ASE Master Technician, experienced shop owner and leading voice, encouraging women to enter the automotive field as service professionals,” said Tim Zilke, ASE president and CEO. “We are very pleased to have her join us in our efforts to share the value of ASE certification and promote automotive career opportunities to women and underrepresented groups.”

As a successful shop owner, Lateiner has served as an industry management instructor for 10 years and has developed programs, such as “Girl Gang Garage,” that train and help women enter the automotive field and hosts the popular television show “All Girls Garage” and podcast “With her Two Hands.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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