SEMA Announces Board of Directors Election Results

SEMA Announces Board of Directors Election Results | THE SHOPSEMA members have elected Melanie White, president of Hellwig Products, and Ted Wentz III, CEO of Quadratec, to the 2023-2024 SEMA Board of Directors, the organization announced.

White was voted incoming chair and fills the position held for the past two years by Kyle Fickler (ProCharger), who will begin his term as chairman in July when James Lawrence (Power Automedia) concludes his term in that position. White’s current seat on the Board will be filled by Marcus Umlauff (Toyota North America) for the balance of the two-year seat. Current SEMA Board member Wentz was re-elected to serve another term of three years.

SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ rep, and services.

The SEMA Board of Directors for 2023-2024 will be as follows:

Board Officers

  • Chairman – Kyle Fickler, Director of Business Development, ProCharger
  • Incoming Chair – Melanie White, President, Hellwig Products
  • Immediate Past-Chair/Secretary – James Lawrence, Senior Consultant, Power Automedia
  • Treasurer – TBD

Board Members

  • Rich Butler – CEO, R&R Marketing Consultants
  • Lindsay Hubley – Managing Partner, Lodestone Events LLC
  • Norris Marshall – CEO, BluePrint Engines
  • Larry Montante – VP, Category Management & Marketing, Keystone Automotive Operations
  • Kim Pendergast – CEO, Magnuson Superchargers
  • Brian Reese – President & CEO, T-Sportline
  • Kathryn Reinhardt – Senior VP of Marketing and Events, Hemmings
  • Marcus Umlauff – General Manager-Truck, Toyota North America
  • Ted Wentz III – CEO, Quadratec, Inc.
  • Steve Whipple – President, PRW Industries, Inc.

Outgoing Board Members

  • Tim Martin – CEO, Aftermarket Advisors
  • Les Rudd – President/CSO, Bob Cook Sales

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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