Tag: Wheels & Tires

Pirelli Converts Winter Proving Grounds for Summer Testing

Pirelli has adapted its Sottozero Centre winter testing facility for summer test programs, the tire manufacturer announced, citing an increased need for product development. Located in Lapland, Sweden, the winter testing facility will now host development in the summer for the companies all-season and winter tires on both dry and wet roads, the company said.… Continue reading Pirelli Converts Winter Proving Grounds for Summer Testing

Quadratec Adds Lynx Wheel Brand

Quadratec recently announced the launch of its new Lynx nameplate, which will offer a variety of alloy wheel designs. The new brand will offer Trail Gunner, Whipsaw and Peregrine wheels that are currently available in a variety of finishes, the company said. They also feature a hub-centric design manufactured from high-strength, pressure-cast aluminum alloy that… Continue reading Quadratec Adds Lynx Wheel Brand

Cahaba Media Group Acquires THE SHOP

Cahaba Media Group has acquired the assets of two business-to-business brands, THE SHOP and RV PRO, from National Business Media, Inc., the company announced. THE SHOP—which includes a print magazine, digital issue, website, daily newsletter, social media and podcast—offers automotive aftermarket professionals insight on trends and products in performance, restyling/aftermarket accessories, hot rods and customization,… Continue reading Cahaba Media Group Acquires THE SHOP

Mickey Thompson Tires & Wheels Announces PDRA Sponsorship

Mickey Thompson Tires & Wheels will serve as a Professional Drag Racers Association (PDRA) Series Supporting Sponsor and Series Contingency Sponsor for the 2022 season, the company announced. “The PDRA is a tremendous proving ground for our ET tire line,” said Jason Moulton, Sr. Motorsports Manager of Mickey Thompson Tires & Wheels. “This sponsorship aligns… Continue reading Mickey Thompson Tires & Wheels Announces PDRA Sponsorship

Goodyear to Source Rubber from Dandelions

Goodyear Tire announced a pilot program with a European delivery fleet to test its intelligent tires.

The Goodyear Tire & Rubber Company has formed a multi-year, multi-million-dollar program supported by the U.S. Department of Defense (DoD), the Air Force Research Lab (AFRL) and BioMADE to work with Ohio-based Farmed Materials to develop a domestic source of natural rubber from a specific species of dandelion, the company announced. Natural rubber has been… Continue reading Goodyear to Source Rubber from Dandelions

Yokohama Appoints New Senior Director of Supply Chain, Logistics

Yokohama Tire Corporation (YTC) has promoted Ray Polentz to the position of senior director of supply chain and logistics, the company announced. Polentz will report to Yokohama President and CEO Jeff Barna. “Ray has been instrumental in helping us negotiate through the difficult and complex supply chain issues facing the industry,” said Barna. “His experience… Continue reading Yokohama Appoints New Senior Director of Supply Chain, Logistics

Nexen Tire Kicks Off 2022 Motorsports Program

Nexen Tire Motorsports is kicking off its 2022 U.S. motorsports program with its support of four Nexen Tire Motorsports drivers in Formula DRIFT, the tire manufacturer announced. “This year, Nexen Tire Motorsports looks to strengthen its competitive racing program by supplying Nexen’s extreme ultra-high-performance tires to high-caliber, championship-winning and podium-finishing drivers,” the company said. The… Continue reading Nexen Tire Kicks Off 2022 Motorsports Program

DEI Returns as Sponsor of One Lap of America

Design Engineering, Inc. is renewing its support of the 2022 Tire Rack One Lap of America, a weeklong drive-and-race event that covers 3,500 miles, the company announced. One Lap participants begin and end the event in South Bend, Indiana, following a circuitous route including stops in South Carolina, Alabama and Kansas. “We’ve had a great… Continue reading DEI Returns as Sponsor of One Lap of America

Hankook Tire to Remain Exclusive Tire Partner for W Series

Hankook Tire has renewed its role as official tire partner for W Series for a third season, the tire manufacturer announced. As part of the partnership, the all-female single-seater series will continue to race with the Ventus Race tire at eight Formula 1 weekends in 2022. Hankook has been a W Series partner since the… Continue reading Hankook Tire to Remain Exclusive Tire Partner for W Series

Rudy’s Tires Wins RimText Contest

After receiving its half-millionth RimText message, 1-800EveryRim OEM Wheels announced Terry Rutenbeck of Rudy’s Tires of Wiggins, Colorado, as the winner of its RimText contest. By being the 500,000th messager, Rutenbeck will receive a $1,000 cash prize and chose the American Cancer Society as the recipient of an added $1,000 which 1-800EveryRim will donate in… Continue reading Rudy’s Tires Wins RimText Contest

Pirelli Marks 150th Anniversary

Italy’s Ministry of the Economy and Finance and the State Mint and Printworks even debuted a new stamp collection to celebrate Pirelli’s 150th anniversary…