Pirelli to Sponsor 2021 Rebelle Rally

Pirelli North America is serving as a sponsor for the 2021 Rebelle Rally, a women-only off-road navigation rally raid in the United States, the company announced. Traversing over 1,500 miles through Nevada and California, the Rally is an endurance competition for women requiring precision driving and navigation and is designed for 4×4 and Crossover vehicles.… Continue reading Pirelli to Sponsor 2021 Rebelle Rally

Pirelli, Lamborghini Celebrate 50-Year Partnership by Equipping 2021 Countach

Pirelli has equipped the Lamborghini Countach in all its various iterations – from the 1971 original to the new LPI 800-4, limited to 112 examples – and is celebrating the technical partnership that has lasted for 50 years. Pirelli has equipped the new 2021 Lamborghini Countach with P Zero tires in 255/30 R20 size at… Continue reading Pirelli, Lamborghini Celebrate 50-Year Partnership by Equipping 2021 Countach

Wheel Pros Merges with Hoonigan

Wheel Pros, a designer, manufacturer and distributor of proprietary branded aftermarket vehicle enhancements for light trucks, SUVs, passenger cars and ATVs/UTVs, has merged with Hoonigan, a leading automotive lifestyle brand. Hoonigan's deep library of owned, original, franchise, and branded content speaks directly to consumers, as exhibited by its over 40 million monthly views and 180 million average monthly minutes watched.

Hoonigan Founders Ken Block, Brian Scotto and President Jennifer van Dijjk will remain with the combined company…