News

Toyo Tires Americas Appoints New President, CEO

THE SHOPToyo Tire Holdings of Americas has appointed Michael Graber as president and chief executive officer of Toyo Tire U.S.A. Corp., the aftermarket sales unit for Toyo branded passenger, light truck and commercial truck tires in the United States, the company announced.

Graber has been vice president of sales for Toyo Tire U.S.A. Corp., and brings nearly 30 years of professional experience to the role, much of it in the tire industry, the company said.

“We are excited to have Mike as our next president and CEO of Toyo Tire U.S.A. Corp. (TTC). His broad background, including the last eight years of progressive responsibilities within TTC, gives us confidence that Mike will be able to lead this critical unit in our most significant market,” said Tatsuo Mitsuhata, vice president of global sales at Toyo Tire Corporation of Japan. He has the knowledge and respect of our customers, understands the market and challenges we face, and is a great advocate for the Toyo Tires brand. Mr. Graber will continue our aggressive U.S. growth plans by maintaining our commitment to our dealers and customers.”

Graber will lead a team at Toyo Tire U.S.A. Corp. responsible for replacement market sales, strategic sales planning, pricing, marketing, product planning and consumer affairs, the company said.

“It is an incredible honor to have the opportunity to lead this organization,” said Graber. “Our talented team is committed to exceeding the expectations of our dealer partners and loyal customers. We intend to build on our strong foundation while continuing to develop innovative products and deliver first class customer service.”

Graber earned a Bachelor of Arts degree in Communication from John Carroll University in Cleveland, Ohio, and a Master of Business Administration from Augsburg University in Minneapolis, Minnesota. He resides in Orange County, California with his family.

A.J. Hecht

A.J. Hecht is the digital content editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at [email protected]

Related Articles

Back to top button