WRAPSTECH: The Science of Wraps takes a deep dive into wraps and vinyl applications on Sept. 16, from 10 a.m. to 6 p.m. WRAPSTECH will explore vinyl applications, wide-format printing, inks, lamination, surface prep, maintenance, tools and installation to help ensure durable, color-fast solutions for all surfaces and climates. Get access to expert advice, tips,… Continue reading Upcoming Online Educational Session Focuses on Vehicle Wraps and Vinyl
Tag: Shop Management
How to Plan Your Shop’s Cash Flow
You’re reopening your storefront. People are organizing car meets, informal car shows and some events. Customers want to wait in your waiting area or browse your in-store merchandise like they used to. As your customers go back to work, feel more certainty about the future and get back into their cars, they will once again… Continue reading How to Plan Your Shop’s Cash Flow
PDM Automotive Hosting eCommerce Preparation Workshop
PDM Automotive, Classy Llama and Magento have teamed up to host a one-hour virtual workshop “Preparing for Automotive eCommerce.” This free one-hour workshop will be hosted by Johannes Crepon, founder of PDM Automotive and Brandon Urich, head of solutions at Classy Llama. The workshop will be held on Aug. 27 at 1 p.m. ET. The… Continue reading PDM Automotive Hosting eCommerce Preparation Workshop
‘Back to School’ in 2020 More Likely to be in a Car than a Bus
Back to School during the 2020 pandemic may have a silver lining for shops that offer accessories aimed at family vehicles. Digital automotive marketplace Cars.com has shared new data revealing parents’ decisions on safe back-to-school transportation this year. Nationwide, 39% of parents say they are sending their children back to school this fall for in-person… Continue reading ‘Back to School’ in 2020 More Likely to be in a Car than a Bus
Meyer Distributing Adds RBL Cleaning Products to Line Card
Meyer Distributing has added RBL cleaning/protecting products to its offerings, the distributor announced. “Giving your customers piece of mind during these crazy times should be one of your top priorities when they hand over their keys to you”, said Nick Gramelspacher, VP of sales at Meyer. “RBL has two great products to help with this.… Continue reading Meyer Distributing Adds RBL Cleaning Products to Line Card
Return on Marketing Investment During New Normal
In the marketing world, many businesses focus on ROI (return on investment). However, when the business does not get immediate monetary results, the decision makers begin to pull away from social media marketing. This is especially true with ROI during a time of crisis, such as the pandemic. But return on investment isn’t the only… Continue reading Return on Marketing Investment During New Normal
Webinar Covering Website Metrics, Management
An upcoming webinar from eMarketer, an online publication and research firm covering digital marketing, will focus on the top metrics a brand needs to track to succeed online and the increasing role an online presence plays in both online and offline consumer purchase decisions. The program will feature ChannelAdvisor’s Greg Ives, senior product marketing manager,… Continue reading Webinar Covering Website Metrics, Management
UTI Campuses Earn ‘School of Excellence’ Award
Four Universal Technical Institute campuses have been named 2019-2020 “Schools of Excellence” by the Accrediting Commission of Career Schools and Colleges (ACCSC). The designation, the commission says, recognizes commitment to quality education and preparing students for success. UTI-Avondale (Ariz.), UTI/MMI-Orlando (Fla.), MMI-Phoenix (Ariz.) and UTI-Rancho Cucamonga (Calif.) were all named ACCSC “Schools of Excellence” as… Continue reading UTI Campuses Earn ‘School of Excellence’ Award
Instagram and Your Auto Shop: 5 Mistakes to Avoid
Instagram is continuing to grow in popularity in the auto industry and with so many businesses (and customers) flocking towards social media it’s important to know how best to work it. With so many businesses using Instagram to get more customers, it’s more important than ever to do the right things and avoid making common… Continue reading Instagram and Your Auto Shop: 5 Mistakes to Avoid
Auto Parts eCommerce Market Share Exceeding Original Forecast
The annual Hedges & Company eCommerce market share forecast for the US automotive aftermarket shows online revenue reaching $16 billion in 2020. This includes an incremental $1.9 billion in revenue due to the COVID-19 pandemic. A major trend during the pandemic, in nearly any industry, has been a dramatic shift to eCommerce market share. The… Continue reading Auto Parts eCommerce Market Share Exceeding Original Forecast
Webinar to Cover PPP Forgiveness Preparation
The National Federation of Independent Business (NFIB) is hosting a webinar for businesses that received a loan through the Paycheck Protection Program (PPP), the organization announced, which will cover the new SBA guidance just published on August 4. The webinar, hosted by the NFIB’s resident PPP experts, will take place on Wed., Aug 12, at… Continue reading Webinar to Cover PPP Forgiveness Preparation
Edelbrock Dispels Emissions Compliance Myths
Edelbrock, a manufacturer and distributor of aftermarket performance parts, was an early pioneer in emissions testing of aftermarket high performance parts. In the 1970s, Edelbrock established an emissions lab at its El Segundo location, which was used to demonstrate to the California Air Resources Board (CARB) that aftermarket performance parts didn’t negatively affect emissions. Since… Continue reading Edelbrock Dispels Emissions Compliance Myths
Universal Technical Institute Adds to Leadership Team
Universal Technical Institute has made two additions to its leadership team, the technical training provider announced. Bart Fesperman has joined the company in the newly created role senior vice president-chief commercial officer (CCO), while Sonia Mason has been named senior vice president-chief human resources officer. Both report to Jerome Grant, UTI’s CEO. “These exceptional additions… Continue reading Universal Technical Institute Adds to Leadership Team
Garage Gurus Reopening All In-Person Training Locations
Garage Gurus, an automotive technician training and support platform from DRiV, has reopened all its in-person, hands-on training locations throughout the United States. This includes its Mobile Automotive Training Center (MATC), which is on the road this week with its first series of training sessions for customers in Maine and New Hampshire. The relaunched program… Continue reading Garage Gurus Reopening All In-Person Training Locations
Why Small Businesses Could Benefit from the Launch of Facebook Shops
A new service from Facebook and Instagram, called Facebook Shops, aims to provide a new online retail option for small businesses. The service allows businesses to set up free online storefronts on both social media platforms. According to eMarketer, there’s a significant portion of consumers who have never purchased anything from social media, but a… Continue reading Why Small Businesses Could Benefit from the Launch of Facebook Shops