Tag: Performance

WeatherTech Extends Laguna Seca Naming Rights

The Monterey County Board of Supervisors has unanimously approved a five-year extension for WeatherTech to continue as naming rights partner of WeatherTech Raceway Laguna Seca, the organization announced. The new agreement will extend through 2028. WeatherTech became the title sponsor in July 2018 for its initial five-year involvement, the company said. The five-year term supports… Continue reading WeatherTech Extends Laguna Seca Naming Rights

Yokohama Tire Returns as Exclusive Nitrocross Tire Supplier

Yokohama Tire is returning as the Official Tire Supplier of Nitrocross (formerly Nitro Rallycross), the tire manufacturer announced. During the six-city, 10-round season, the Group E Nitrocross class will ride on exclusive, spec, purpose-built ADVAN race tires, the company said. Nitrocross events integrate jumps with banked turns on a variety of track surfaces, series officials… Continue reading Yokohama Tire Returns as Exclusive Nitrocross Tire Supplier

Marelli Partners With Indy Autonomous Challenge

Marelli will be the exclusive race control technology sponsor of the Indy Autonomous Challenge (IAC), the company announced. Marelli will supply all IAC fully autonomous racecars with technologies to ensure vehicle connection, race control, and data analysis, the company said, and will also provide technical support. The announcement precedes the next IAC exhibition, scheduled for… Continue reading Marelli Partners With Indy Autonomous Challenge

Gentex Digital Rearview Mirror Used in 24 Hours of Le Mans

Gentex Corporation supplied Peugeot Sport’s 9X8 Hybrid Hypercar with a digital rear vision system for the recently completed 24 Hours of Le Mans and for the FIA World Endurance Championship, the company announced. With a focus on performance and safety, Peugeot Sport and Gentex partnered to implement a digital rearview mirror that will enhance the… Continue reading Gentex Digital Rearview Mirror Used in 24 Hours of Le Mans

Yukon Gear & Axle Details Summer Rebate Program

Yukon Gear & Axle has revealed new details for its 2023 Summer Rebate program, the company announced. Retail consumers looking to upgrade their differential and drivetrain products can save up to $175 on Yukon branded products. Ten different products will offer special discounts for consumers, the company said. “These types of rebate programs help our… Continue reading Yukon Gear & Axle Details Summer Rebate Program

WEC Developing 24 Hours of Le Mans Video Game

The FIA World Endurance Championship and the 24 Hours of Le Mans are developing a new endurance racing video game, the series announced. Titled “FIA WEC: Le Mans Ultimate” and developed by Motorsports Games and Studio 397, the new video game is expected to be released in December 2023, the studio announced. The PC-based game… Continue reading WEC Developing 24 Hours of Le Mans Video Game

Austin Hatcher Foundation Adds New Racing-Focused Therapy Program

Backed by support from Hixon Motor Sports (HMS), the Austin Hatcher Foundation for Pediatric Cancer (AHF) is adding a new STEM-based program called “E-Racing” through its Industrial Arts Education Therapy division, the foundation announced. The E-Racing program aims to inspire children who have been affected by childhood cancer to take an interest in engineering, the… Continue reading Austin Hatcher Foundation Adds New Racing-Focused Therapy Program

VP Racing Renews Licensing Agreement With Mr. Brands

VP Racing has renewed its licensing agreement with Mr. Brands, an automotive accessory consumer product manufacturer, the company announced. “Mr. Brands has proven to be an incredible licensee over the past three years,” said Bob Merz, director of brand management and licensing for VP Racing. “Mr. Brands’ product quality and ever-expanding line of automotive accessories… Continue reading VP Racing Renews Licensing Agreement With Mr. Brands

PPIHC Partners With USAC

The Broadmoor Pikes Peak International Hill Climb (PPIHC) is partnering with the United States Auto Club (USAC) for the 2023 event, organizers announced. While the PPIHC remains a self-sanctioned motorsports event, USAC will provide added safety oversight and best practices which will result in streamlined operations and cost savings, PPIHC officials said. “USAC is honored… Continue reading PPIHC Partners With USAC