VP Racing Renews Licensing Agreement With Mr. Brands

VP Racing Renews Licensing Agreement With Mr. Brands | THE SHOPVP Racing has renewed its licensing agreement with Mr. Brands, an automotive accessory consumer product manufacturer, the company announced.

“Mr. Brands has proven to be an incredible licensee over the past three years,” said Bob Merz, director of brand management and licensing for VP Racing. “Mr. Brands’ product quality and ever-expanding line of automotive accessories is a perfect extension of the VP Racing brand into new product categories and distribution channels, reaching more consumers every day.”

Following the renewal, Mr. Brands is launching a new line of VP Racing branded auto cleaning tools, including an assortment of cleaning and detailing brushes, wash mitts, applicators and microfiber towels, the companies said. This is in addition to the existing line of VP Racing branded auto accessories, automotive snow tools and jumper cables.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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