WeatherTech Extends Laguna Seca Naming Rights

The Monterey County Board of Supervisors has unanimously approved a five-year extension for WeatherTech to continue as naming rights partner of WeatherTech Raceway Laguna Seca, the organization announced.

The new agreement will extend through 2028. WeatherTech became the title sponsor in July 2018 for its initial five-year involvement, the company said.

The five-year term supports the Board of Supervisors’ Strategic Initiatives for Economic Development, Administration and Infrastructure. The annual sponsorship is $1 million per year.

“We are thrilled to have WeatherTech continue with their support in such a meaningful and enthusiastic way,” said John Narigi, president and general manager of WeatherTech Raceway Laguna Seca. “The WeatherTech team’s enthusiasm for motorsports and our community is unmatched.”

“WeatherTech is a strong advocate within the motorsports field, and a staunch supporter of WeatherTech Raceway Laguna Seca,” Narigi added. “We enjoy receiving their feedback on ways to enhance the customer experience, whether it’s a race attendee, an overnight camper or day visitor.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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