ProTorque Partners with Boninfante Friction

ProTorque has announced a new partnership between the company’s Joe Rivera and friction clutch manufacturer Boninfante Friction. The company hopes to up the ante on ProTorque converters, with access to Boninfante’s state of the art, world-class machining technology allowing it to develop more innovative products, produce them more quickly and help racers win more races… Continue reading ProTorque Partners with Boninfante Friction

QA1 Opens New Facility

Performance shocks, suspension and driveshaft manufacturer QA1 has moved into its new, 100,000 sq. ft. facility in Lakeville, Minnesota, the company announced. The new facility, combining all operations under one roof, includes dedicated machining, fabrication and composites manufacturing cells, a research and development center and additional space for planned growth. “We are excited to provide… Continue reading QA1 Opens New Facility

Keystone Automotive Adds Nolathane to Performance Handling Category

Keystone Automotive Operations has added Nolathane to its Performance Handling category. Nolathane, founded in 1974, is a longstanding Australian-owned supplier of suspension servicing solutions under the Redranger family of brands. “Nolathane’s wide variety of suspension bushings and components offer a superior alternative to OE replacements, making them great go-to product for customers seeking suspension upgrades—especially… Continue reading Keystone Automotive Adds Nolathane to Performance Handling Category

AMSOIL Partners with Banks Power as First-Fill Lubricant for Differential Covers

AMSOIL has formed a strategic partnership with Banks Power, the company announced, making AMSOIL the lubricant of choice for all Banks applications, including the Ram-Air differential cover. Banks Power is the premier engineering firm and manufacturer of power-enhancing products for gas- and diesel-powered vehicles. The company is well-known and respected in the automotive enthusiast community… Continue reading AMSOIL Partners with Banks Power as First-Fill Lubricant for Differential Covers

Red Line Synthetic Oil Extends Partnership with Torrence Racing

Steve Torrence is expected to compete in all 24 NHRA National Events…

‘The D Lot’ Returns to Detroit Autorama

‘The D Lot,’ a car and product showcase at the Detroit Autorama, will benefit Make-A-Wish Michigan…

Aeromotive Promotes Two Employees

Johnson Barrick has been named vice president of sales and marketing and Jeff Stacy has been promoted to executive vice president of Aeromotive and Waterman Racing Components…

Nitrous Supply Acquires Edelbrock’s Nitrous Line

Mike Thermos, co-founder of NOS, has purchased Edelbrock’s complete inventory of nitrous oxide-related products…

VP Racing Fuels Increases Push to Prevent Cancer

Sales of the pink jugs benefits the Prevent Cancer Foundation…

Lucas Oil Becomes Official Oil of SVRA

Vintage racing organization Sportscar Vintage Racing Association (SVRA) has announced that Lucas Oil Products is now the “Official Oil of SVRA.” “It’s hard to imagine another company that has a bigger footprint in the motorsports landscape than Lucas Oil,” said SVRA’s CEO Tony Parella. “Whether it’s sprint cars, late models, their pro pulling league, motocross,… Continue reading Lucas Oil Becomes Official Oil of SVRA

VP Racing Fuels, a producer of performance fuels, lubricants, and additives has agreed to a multi-year sponsorship with off-road racing driver Sara Price, who is set to launch the new relationship at the King of the Hammers race this weekend. Price has competed in motocross, rallying, the X Games and Stadium Super Trucks. She has… Continue reading VP Racing Fuels, Off-Road Racer Agree to Multi-Year Sponsorship Deal

Edelbrock Names Publicity Factory as Agency of Record

The agency also represents Campagna Motors, Porsche Motorsport and more…

MAHLE Aftermarket Expanding in Canadian Markets

The company is partnering with Grant Brothers Sales to expand into new markets…

Tag: Performance