Tag: Performance

LIQUI MOLY, Noelle Performance Form Technical Partnership

LIQUI MOLY USA/Canada and Noelle Performance have formed a technical partnership between the two automotive companies effective September 15, 2020, the companies announced. Noelle Performance offers high performance software for all new BMWs, creating increased performance and demands on the engine. This technical partnership makes it possible, the companies say, for Noelle Performance and the… Continue reading LIQUI MOLY, Noelle Performance Form Technical Partnership

Hawk Performance Named Official Brake Pad of SVRA

The Sportscar Vintage Racing Association (SVRA) has named Hawk Performance as its “Official Brake Pad,” the organization announced. “SVRA and Hawk have a great history together,” said Tony Parella, SVRA CEO and majority owner of the Trans Am Series presented by Pirelli.  “Many of our car owners already use Hawk Performance products and have done… Continue reading Hawk Performance Named Official Brake Pad of SVRA

AWE Nominated for 2020 SEMA Manufacturer of the Year Award

AWE, an engineering and manufacturing firm outside Philadelphia, Pennsylvania, has been nominated for the SEMA Manufacturer of the Year for 2020. As stated on the SEMA.org website, “The SEMA Manufacturer of the Year Award has been established to honor a manufacturing company for their outstanding contribution to the industry during the past twelve (12) months…”… Continue reading AWE Nominated for 2020 SEMA Manufacturer of the Year Award

LSI Chemical Joins Independent Lubricant Manufacturers Association

LSI Chemical has been accepted into the Independent Lubricant Manufacturers Association (ILMA), the company announced. ILMA is the primary professional association formed to improve laws and influence public policy, share the latest research and technical information and promote commerce for the automotive and industrial lubricant and metalworking fluid industry. LSI Chemical manufactures oil additives, fuel… Continue reading LSI Chemical Joins Independent Lubricant Manufacturers Association

APC Automotive Technologies Sells AP Emissions Business

APC Automotive Technologies and APACE Holding Company have announced that APACE has acquired APC’s emissions business unit, AP Emissions. Led by Vange Proimos, a veteran of the exhaust and emissions industry, APACE is an ideal strategic acquirer for AP Emissions, the company says, which will continue to operate under its current name. Proimos, who will… Continue reading APC Automotive Technologies Sells AP Emissions Business

VIDEO: Aeromotive Founder Continuing Pro Mod Season After Crash

Owner and founder of Aeromotive Inc., Steve Matusek, has announced his plans to continue the 2020 Pro Mod season following an incident at the U.S. Nationals in Indianapolis on Sept. 6, 2020. Matusek debuted his 2020 Pro Mod Mustang with his new title sponsor, Tequila Comisario, before enduring a roll-over crash in round one of… Continue reading VIDEO: Aeromotive Founder Continuing Pro Mod Season After Crash

EnerSys Gains Approved Vendor Status with Automotive Parts Services Group

EnerSys

EnerSys, the manufacturer of ODYSSEY batteries, was recently appointed Approved Vendor Status for the Automotive Parts Services Group, a distribution network developed in collaboration with Federated Auto Parts and the National Pronto Association. As a newly appointed member partner, EnerSys will now be able to offer its portfolio of ODYSSEY batteries to customers in more… Continue reading EnerSys Gains Approved Vendor Status with Automotive Parts Services Group

2020 PRI Show Canceled

The 2020 PRI Show has been canceled due to the coronavirus pandemic.

Decision made due to mounting uncertainty related to the coronavirus pandemic…

Holley Launches Digital Magazine

Holley has launched a new digital magazine, the performance parts manufacturer announced. The magazine, Motor Life, will deliver in-depth technical and how-to content, car features, videos and breaking event news and coverage, Holley representatives said. Motor Life contributors include veteran automotive journalists and photographers Jeff Smith, Richard Holdener, Larry Chen and Wes Duenkel, and its… Continue reading Holley Launches Digital Magazine

RacingJunk.com Plans ‘No Shows, No Problem Virtual Trade Show’

RacingJunk.com, an online race and performance classified site, has announced that it will be hosting the “No Shows, No Problem Virtual Trade Show,” scheduled for Oct. 28 – 30. Inspired by both the lack of live events over the summer and the change of the in-person SEMA Show to a virtual marketplace experience, show organizers… Continue reading RacingJunk.com Plans ‘No Shows, No Problem Virtual Trade Show’

Bonneville Speed Week Record Set on Mickey Thompson Tires

Mickey Thompson Tires and Wheels is celebrating another record-setting run at Bonneville Speed Week, the company announced, after George Poteet’s Speed Demon surpassed 470 mph to set a new AA/BFS record during SCTA Bonneville Speed Week 2020 while using Mickey Thompson Bonneville Race Tires. “All of us at Mickey Thompson would like to congratulate the… Continue reading Bonneville Speed Week Record Set on Mickey Thompson Tires

DiabloSport Serving as Official Tuner, Drag Race Sponsor for Holley MoParty

DiabloSport has been named as the official tuner and drag race sponsor for the Holley MoParty event scheduled for Sept. 18-20 at Beech Bend Raceway, the company announced. Among the schedule of events tailored for Mopar enthusiasts include autocross, 3S Challenge, drag racing, a dyno challenge, burnout competition, show-n-shine and more. The event is open… Continue reading DiabloSport Serving as Official Tuner, Drag Race Sponsor for Holley MoParty

PFC Brakes Names New VP of Sales and Marketing

PFC Brakes has announced that Don Orrell has joined PFC Brakes as the company’s new vice president of sales and marketing, reporting to the president and CEO. In his position, Orrell will lead the PFC sales and marketing departments to pursue the growth goals set out in the PFC strategic plan. “With more than 35… Continue reading PFC Brakes Names New VP of Sales and Marketing