Tag: Overlanding

Featured Product: 2021-23 Bronco Odyssey Fender Delete Kit

2021-23 Bronco Odyssey Fender Delete Kit

Bronco fender deletes are a must-have accessory for off-road enthusiasts. The kits remove the fender flares, increase tire clearance and allow for more room to maneuver around obstacles on trails. They also give the Bronco a stylish, retro look and enable it to fit in tight spots with ease. The Odyssey line from Body Armor… Continue reading Featured Product: 2021-23 Bronco Odyssey Fender Delete Kit

Builds of the SEMA Show Overland Experience

SEMA provided a peak at some of the builds in the SEMA Show’s dedicated overlanding exhibit, the Overland Experience. Now a stalwart of the annual trade show, the Overland Experience showcases the latest overlanding rigs, outdoor products and vehicle accessories, emerging trends in the market, and more. From truck bed campers, teardrop trailers, rooftop tents,… Continue reading Builds of the SEMA Show Overland Experience

The Wheel Group Plans Expanded SEMA Show Presence

The Wheel Group (TWG), a manufacturer and distributor of automotive wheels, tires and vehicle accessories, is expanding its presence and involvement at the upcoming 2023 SEMA Show, the company announced. The Wheel Group and its brands Body Armor 4×4 and Tuff Stuff Overland will exhibit in two different booths, with nearly two dozen custom vehicle… Continue reading The Wheel Group Plans Expanded SEMA Show Presence

Yokohama Tire Named Official Partner of Tread Lightly!

Yokohama Tire is now an official partner of Tread Lightly!, the U.S-based nonprofit organization dedicated to promoting responsible outdoor recreation through stewardship and educational programs, the company announced. “We’ve been a huge participant of off-road activities via motorsports and our GEOLANDAR line of tires,” said Alan Holtschneider, Yokohama’s director of marketing. “That’s why Tread Lightly!’s… Continue reading Yokohama Tire Named Official Partner of Tread Lightly!

REDARC Joins AAM Group

Australia-based REDARC Electronics has joined the AAM Group as a supporting supplier partner, the organizations announced. REDARC offers a variety of power-management solutions that use vehicle, solar or utility power to charge onboard batteries that power trailers, refrigerators, lights, cooking utilities and other appliances. “With the ability to monitor and control power usage, customers can… Continue reading REDARC Joins AAM Group

Race Sport Lighting Partners With Synergy Marketing

Race Sport Lighting has named Synergy Marketing as its new 12-volt representative firm for the states of Texas, Oklahoma, Louisiana, Arkansas and Mississippi, the company announced. Synergy Marketing will play a crucial role in growing Race Sport Lighting products across the southwest territory, Race Sport said, with support from David Toliver, principal of Synergy Marketing,… Continue reading Race Sport Lighting Partners With Synergy Marketing

Hosting an Open House

The Toms Offroad customer event included prizes and merchandise.

This article originally appeared in the November 2023 issue of THE SHOP magazine. Open house, grand opening, launch, debut, introduction, festivity, ceremony or celebration—the ability to draw attention to your shop is more important today than ever. Why? Because there is so much more competition locally, regionally and nationally, attempting to reach your customers and… Continue reading Hosting an Open House