SBN Bronco Auction Raises $59K for SEMA Cares

The sale of a 2021 Ford Bronco Wildtrak built exclusively by female automotive professionals and enthusiasts raised $59,600 for SEMA Cares charity efforts, the SEMA Businesswomen’s Network (SBN) announced.

The auction, held during the 2023 SEMA Show, created a week-long bidding war and raised awareness for the SBN and the SEMA Cares charity effort, the organization said.

Female volunteers from various sectors of the automotive industry contributed to the project from its inception to its unveiling at the SEMA Show in 2022. Volunteers represented both U.S. coasts and Canada, the organization said, and included veterans, students, multi-generational family duos including mothers and granddaughters, automotive technicians, racecar drivers and accomplished car-building sisters.

“This build really highlighted the talent and growing involvement of women in the automotive industry,” said Nicole Bradle, SBN council director. “The decision to use this build to give back to the community through SEMA Cares was an easy one, and the positive effect it had on the women who participated and the connections they made will last a lifetime.”

Established in 2007, SEMA Cares provides support and care to children and others in need. By auctioning the all-female-built Bronco this year, it hopes to expand the level of care it can provide in the coming years, the organization said.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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