Tag: Overlanding

Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show

Steer Smarts will reveal a Jeep Wrangler 4xe built in collaboration with Jeep and Mopar at the 2023 SEMA Show, the company announced. In teaming up with Steer Smarts, Jeep asked that they create a fun, exciting, and memorable vehicle that helps highlight the 4xe’s hybrid system, the company said. In addition to Jeep and… Continue reading Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show

ORACLE Lighting Previews SEMA Show Build

ORACLE Lighting will unveil its newest off-road lighting solutions and the company’s EMP-proof Stewart & Stevenson M1979 LMTV global expedition vehicle build at the 2023 SEMA Show, the company announced. Located in Booth No. 20555 in Central Hall, ORACLE Lighting will feature the company’s new VEGA Series off-road pod spotlights, Laser and LED Fog Light… Continue reading ORACLE Lighting Previews SEMA Show Build

Jeep Expands Badge of Honor Trail Program

Jeep is expanding its Badge of Honor program trail catalog with the following six new trails: Quartz Canyon: Hot Springs Off-road Park, Arkansas Barney Rubble Blue Trail No. 49: Anthracite Outdoor Adventure Area, Pennsylvania Fern Ridge Trail No. 121: Anthracite Outdoor Adventure Area, Pennsylvania C-2 Trail No. 141: Kansas Rocks Recreation Park, Kansas Rattlesnake Alley… Continue reading Jeep Expands Badge of Honor Trail Program

Yokohama Tire Offering Fall Consumer Rebate

Yokohama Tire has announced the details of its annual fall rebate promotion, which runs through Oct. 31. During the rebate period, consumers can earn up to $125 in the form of a Yokohama Mastercard Prepaid card after a purchase of four or five select Yokohama tires. “Tough, durable and long-lasting, GEOLANDAR tires are built to handle… Continue reading Yokohama Tire Offering Fall Consumer Rebate

Pickup Outfitters: For Work or Play

Next up for Pickup Outfitters is a move to a new, 7,500-square-foot location in a strip center on a major road in Waco, Texas. (Image rendering courtesy Sterling & Kap Architects, Waco, Texas)

This article originally appeared in the October 2023 issue of THE SHOP magazine. By Maura Keller Pickup Outfitters of Waco, Texas, has a lot to celebrate. In addition to establishing a solid customer base for almost three decades, the long-standing company has started renovations to a new location that will greatly expand its capacity and… Continue reading Pickup Outfitters: For Work or Play

Quadratec Launches Jeep Build Series, Giveaway

Quadratec is launching a new build series and giveaway contest for a 2018 Jeep Wrangler JL model, the company announced. The build series will follow along as Quadratec outfits the JL Wrangler in three different stages, highlighting a variety of aftermarket upgrades, the company said. The Quadratec Wrangler Stages Giveaway will be open through March… Continue reading Quadratec Launches Jeep Build Series, Giveaway

Lippert Previews SEMA Show Builds

Lippert Components will have four truck builds on display at the 2023 SEMA Show, the company announced, each with differing applications to showcase its Ranch Hand, CURT, ARIES, LUVERNE and UWS brands. Located in the Lippert booth (#55103), the four distinct build themes include the Overlander, which comes as an outfitted Ford Ranger, the Street… Continue reading Lippert Previews SEMA Show Builds

The Wheel Group Appoints New CFO

The Wheel Group (TWG), an aftermarket wheel, tire and automotive accessory supplier, has named Dean Rossi as its new Chief Financial Officer, the company announced. “Dean’s appointment marks an exciting new chapter for The Wheel Group,” said Wade Kawasaki, executive chairman of TWG. “We’re confident that his expertise will set the stage for unprecedented organic… Continue reading The Wheel Group Appoints New CFO

RANDYS Worldwide Appoints New CFO

RANDYS Worldwide has appointed Mike Maley as its new chief financial officer (CFO), the company announced. Maley joins RANDYS Worldwide after serving as the chief financial officer at Motion and Flow Control Products from 2019 to 2022. Prior to his role at Motion and Flow Control Products, Maley held the position of vice president of… Continue reading RANDYS Worldwide Appoints New CFO