Tag: Overlanding

REDARC Joins AAM Group

Australia-based REDARC Electronics has joined the AAM Group as a supporting supplier partner, the organizations announced. REDARC offers a variety of power-management solutions that use vehicle, solar or utility power to charge onboard batteries that power trailers, refrigerators, lights, cooking utilities and other appliances. “With the ability to monitor and control power usage, customers can… Continue reading REDARC Joins AAM Group

Race Sport Lighting Partners With Synergy Marketing

Race Sport Lighting has named Synergy Marketing as its new 12-volt representative firm for the states of Texas, Oklahoma, Louisiana, Arkansas and Mississippi, the company announced. Synergy Marketing will play a crucial role in growing Race Sport Lighting products across the southwest territory, Race Sport said, with support from David Toliver, principal of Synergy Marketing,… Continue reading Race Sport Lighting Partners With Synergy Marketing

Hosting an Open House

The Toms Offroad customer event included prizes and merchandise.

This article originally appeared in the November 2023 issue of THE SHOP magazine. Open house, grand opening, launch, debut, introduction, festivity, ceremony or celebration—the ability to draw attention to your shop is more important today than ever. Why? Because there is so much more competition locally, regionally and nationally, attempting to reach your customers and… Continue reading Hosting an Open House

Cargo Management: A Place for Everything

Efficient storage solutions are important to vehicle owners. (Photo courtesy DU-HA)

This article originally appeared in the November 2023 issue of THE SHOP Magazine. They slip and slide with every bump and turn—boxes, bags, tools and more, all carelessly thrown into the back of a truck bed or backseat. But what if we could bring order to that chaos? Aftermarket cargo management systems offer a place… Continue reading Cargo Management: A Place for Everything

Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show

Steer Smarts will reveal a Jeep Wrangler 4xe built in collaboration with Jeep and Mopar at the 2023 SEMA Show, the company announced. In teaming up with Steer Smarts, Jeep asked that they create a fun, exciting, and memorable vehicle that helps highlight the 4xe’s hybrid system, the company said. In addition to Jeep and… Continue reading Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show

ORACLE Lighting Previews SEMA Show Build

ORACLE Lighting will unveil its newest off-road lighting solutions and the company’s EMP-proof Stewart & Stevenson M1979 LMTV global expedition vehicle build at the 2023 SEMA Show, the company announced. Located in Booth No. 20555 in Central Hall, ORACLE Lighting will feature the company’s new VEGA Series off-road pod spotlights, Laser and LED Fog Light… Continue reading ORACLE Lighting Previews SEMA Show Build

Jeep Expands Badge of Honor Trail Program

Jeep is expanding its Badge of Honor program trail catalog with the following six new trails: Quartz Canyon: Hot Springs Off-road Park, Arkansas Barney Rubble Blue Trail No. 49: Anthracite Outdoor Adventure Area, Pennsylvania Fern Ridge Trail No. 121: Anthracite Outdoor Adventure Area, Pennsylvania C-2 Trail No. 141: Kansas Rocks Recreation Park, Kansas Rattlesnake Alley… Continue reading Jeep Expands Badge of Honor Trail Program

Yokohama Tire Offering Fall Consumer Rebate

Yokohama Tire has announced the details of its annual fall rebate promotion, which runs through Oct. 31. During the rebate period, consumers can earn up to $125 in the form of a Yokohama Mastercard Prepaid card after a purchase of four or five select Yokohama tires. “Tough, durable and long-lasting, GEOLANDAR tires are built to handle… Continue reading Yokohama Tire Offering Fall Consumer Rebate

Pickup Outfitters: For Work or Play

Next up for Pickup Outfitters is a move to a new, 7,500-square-foot location in a strip center on a major road in Waco, Texas. (Image rendering courtesy Sterling & Kap Architects, Waco, Texas)

This article originally appeared in the October 2023 issue of THE SHOP magazine. By Maura Keller Pickup Outfitters of Waco, Texas, has a lot to celebrate. In addition to establishing a solid customer base for almost three decades, the long-standing company has started renovations to a new location that will greatly expand its capacity and… Continue reading Pickup Outfitters: For Work or Play