Stallion 4×4, an arm of aftermarket retailer Quadratec, has launched an online storefront for 2021-23 Ford Bronco parts and accessories, the company announced. The new website, www.stallion4x4.com will feature products and content for Bronco owners, as well as product reviews, recommendations and industry news. “With the return of the venerable Ford Bronco, we wanted to… Continue reading Stallion 4×4 Launches Online Storefront
Tag: Overlanding
Saving the Species: Land Rover Defenders
In the early 1990s, having already conquered Europe, Land Rover decided to bring its distinctive Defender SUVs stateside. Between 1993-97, the company sold approximately 7,000 NAS (North American Specification) Defenders complete with lefthand drive, fuel-injected gasoline engines and other amenities designed to appeal to an American audience. When they arrived, no one had to tell… Continue reading Saving the Species: Land Rover Defenders
Diode Dynamics to Exhibit at Northwest Overland Rally
Diode Dynamics, a manufacturer of automotive LED lighting, will be exhibiting at the 2023 Northwest Overland Rally in Plain, Washington, from June 15-18, the company announced. In addition to a full schedule of presentations and networking events, attendees of the Northwest Overland Rally will be able to explore Diode Dynamics’ mobile showroom and get a… Continue reading Diode Dynamics to Exhibit at Northwest Overland Rally
Off-Road Bumper Sales: Part II
Editor’s note: This article originally appeared in the July 2023 issue of THE SHOP magazine. It is the second in a two-part article highlighting trends and sales techniques related to aftermarket bumpers. Part I appeared in the May 2023 issue of THE SHOP. When selling aftermarket bumpers, the approach is simple—the products work better, look… Continue reading Off-Road Bumper Sales: Part II
Yukon Gear & Axle Details Summer Rebate Program
Yukon Gear & Axle has revealed new details for its 2023 Summer Rebate program, the company announced. Retail consumers looking to upgrade their differential and drivetrain products can save up to $175 on Yukon branded products. Ten different products will offer special discounts for consumers, the company said. “These types of rebate programs help our… Continue reading Yukon Gear & Axle Details Summer Rebate Program
Bronco Partners With Wyoming Tourism Office for Adventure Travel Series
The Wyoming Office of Tourism has formed a new partnership with the Ford Bronco Wild Fund and Outside to create a new online video series, Wildly Wyoming, which will air on streaming services and Outside TV, the organizations announced. The five-episode series will showcase three groups of Team Bronco Ambassadors setting out on adventures across… Continue reading Bronco Partners With Wyoming Tourism Office for Adventure Travel Series
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XOVERLAND Renews Travel Series, Film Festival
XOVERLAND has announced the location for the sixth season of its Apex Series, which will take place in southern Africa. In addition, the team has announced it will host the second XOVERLAND Film Festival and offer a full slate of new content in the coming year, the company said. For the sixth season of XOVERLAND’s… Continue reading XOVERLAND Renews Travel Series, Film Festival
PPG Expands Global Powder Coating Production Capacity
PPG is investing $44 million to upgrade five powder coating manufacturing facilities in the U.S. and Latin America, the company announced. The projects are part of PPG’s strategic efforts to expand its powder coatings offerings and increase global production, the company said. The investment includes $30 million for U.S. plants and $14 million for facilities… Continue reading PPG Expands Global Powder Coating Production Capacity
Turn 14 Distribution Adds Project X Offroad to Line Card
Performance parts distributor Turn 14 Distribution has added Project X Offroad and its lineup of truck and Jeep products to its line card, the company announced. “Project X Offroad is innovating unlike anyone else in the off-road segment, and Turn 14 Distribution is thrilled to partner with the company to help expand its reach. The… Continue reading Turn 14 Distribution Adds Project X Offroad to Line Card
Heightened Awareness: Lifts & Leveling Kits
This article originally appeared in the June 2023 issue of THE SHOP magazine. Whether they’re planning to tackle the toughest trails or simply want to look good while driving around town, truck and SUV owners continue to enthusiastically support the lifts and leveling kits market. Offering sophisticated designs to match today’s high-tech vehicle innovations, lift… Continue reading Heightened Awareness: Lifts & Leveling Kits
ORBA Launches New Website
The Off-Road Business Association (ORBA), a non-profit organization that serves businesses and professionals in the off-road and OHV industry, has launched a redesigned website under a new domain, the organization announced. ORBA’s updated web presence—www.offroadbusiness.org—focuses on communicating ORBA’s mission, current and future projects, industry news and member business spotlights. The new website also features a… Continue reading ORBA Launches New Website
Bestop Partners With Heather Storm for New Online Video Series
Bestop and television personality Heather Storm have partnered to create a new digital automotive series, the company announced. The series, Heather Storm Off Road, will follow Storm, who recently moved from Los Angeles to a small town in Colorado, as she connects with the off-road community, and learns about the vehicles and adventures in her… Continue reading Bestop Partners With Heather Storm for New Online Video Series
iKamper Hosting Community Camping Event
iKamper is now offering early bird ticket access ahead of CAMPOUT, a community camping event open to all outdoor recreation enthusiasts, the company announced. The roof top tent and outdoor equipment manufacturer will host the three-day event (Oct. 13-15) at Songdog Ranch in Cuyama, California, to celebrate the outdoor lifestyle, the company said. iKamper has… Continue reading iKamper Hosting Community Camping Event
THE SHOP Accepting Submissions for Made in the USA Product Section
THE SHOP is now accepting press releases for its Made in the USA new product section, coming up in the magazine’s July print issue. Deadline for entries is Friday, May 12. Each July, THE SHOP shines a spotlight on American-made components with a special Made in the USA roundup. Manufacturers are invited to submit a… Continue reading THE SHOP Accepting Submissions for Made in the USA Product Section