Tread Lightly! Continues BFGoodrich-Backed Trail Grant Program

Tread Lightly!, a nonprofit dedicated to promoting responsible outdoor recreation, is embarking on its third year of awarding grants through its the BFGoodrich Tires Outstanding Trails Program, the organization announced. Each year, the Outstanding Trails Program provides opportunities for off-roading clubs across the United States to nominate trails to receive grants for education and conservation,… Continue reading Tread Lightly! Continues BFGoodrich-Backed Trail Grant Program

Off-Road Bumper Sales: Part I

Established manufacturers provide a wide range of choices for consumers. (Photo courtesy Fab Fours Inc.)

This article originally appeared in the May 2023 issue of THE SHOP magazine. When selling aftermarket bumpers, the approach is simple—the products work better, look better and offer a touch of personalization over stock options. Available for the front and rear of a wide variety of off-road, 4×4 and daily-driver trucks and SUVs, aftermarket bumpers… Continue reading Off-Road Bumper Sales: Part I

Overland Expo Launches New YouTube Series

Overland Expo editorial hub The Compass has launched a new video series, the overlanding event organizers announced. “Overlanding News,” a bi-weekly YouTube series, will feature Overland Expo personalities Nick Jaynes and Rick Stowe as hosts, and cover overlanding industry news, including trending topics, gear reviews and more. Watch the first episode below:

SEMA-Backed Recreation Bill Introduced in Senate

The bipartisan, SEMA-backed America’s Outdoor Recreation Act of 2023 (AORA), S. 873, was reintroduced in the U.S. Senate by Senators Joe Manchin (D-WV) and John Barrasso (R-WY), the organization announced. The bill would require federal land management agencies to increase opportunities for motorized and non-motorized access to public lands, SEMA said, and includes provisions to… Continue reading SEMA-Backed Recreation Bill Introduced in Senate

Aftermarket Retail Trends

Product, culture, data and passion combine for a great customer experience. (Photo by Jason R. Sakurai)

This article originally appeared in the April 2023 issue of THE SHOP. Emerging from a three-year pandemic, will the boom continue into 2023? Is the market for casual consumers growing, and what can shops do to meet the needs of enthusiasts through education, events and interaction? Supply chain challenges, inflationary pricing, economic uncertainty and other… Continue reading Aftermarket Retail Trends

iKamper Celebrates Storefront Opening with Special Edition Rooftop Tent

iKamper has a new storefront in Seattle—the company’s first brick-and-mortar location—and celebrated the grand opening by partnering with a local artist to create a special edition Skycamp rooftop tent, the company announced. The new storefront, located outside Seattle in Kent, Washington, will serve as a showroom for iKamper products, as well as a resource for… Continue reading iKamper Celebrates Storefront Opening with Special Edition Rooftop Tent

Anchor Points: Selling Aftermarket Winches

Spend extra time with drivers new to off-roading so they are safe and confident when they hit the trail. (Photo courtesy Warn Industries)

This article originally appeared in the April 2023 issue of THE SHOP. Increased interest in off-roading and overlanding means increased interest in the accessories that make trips on the trail safer and more enjoyable. Recovery winches fit that description. Available for a wide range of vehicles and with various features and accessories, winches are a… Continue reading Anchor Points: Selling Aftermarket Winches

Rebelle Rally Partners with Pennzoil

The Rebelle Rally, an off-road navigation rally for women, has entered into a new partnership with Pennzoil, event officials announced. As part of the relationship, Pennzoil will support the rally, its collaborative mechanics program, and the training arm of Rebelle known as Rebelle U. The Rebelle Rally Mechanics program is a pool of mechanics who… Continue reading Rebelle Rally Partners with Pennzoil

Hold Me Tight: Performance Clutch Systems

Establish a strong relationship with your clutch suppliers. (Photo courtesy mcleodracing.com)

This article originally appeared in the April 2023 issue of THE SHOP. The continued excitement around manual shifting from a loyal group of racers and street enthusiasts means the clutch market remains strong, even amid all the new developments happening with automatic transmissions. In fact, the clutch market is seeing plenty of advancements of its… Continue reading Hold Me Tight: Performance Clutch Systems