Holley Performance Brands Names New Senior Vice President of Safety & Electronics

Musser brings both the business acumen and experience as a racing driver…

Holley Performance Brands Names Chet Baker as VP of Sales

Chet Baker VP of Sales - Holley Performance Brands

The brand has strengthened its sales team with 4 other recent hires…

Holley Performance Brands Hires Two New Vice Presidents

Charlie Taylor & Will Robbins bring over 50 years of industry experience…

Holley Inc. Rebrands to Holley Performance Brands

The name change comes with a focus on more facets of the aftermarket industry…

Holley Performance Announces 2024 Event Schedule

The 2024 season will also include over 20 third-party events around the country…

Holley Names Philip Dobbs SVP of Customer Experience Marketing

Philip Dobbs, Holley SVP of customer experience marketing. (Photo: Business Wire)

Marketing veteran will lead customer engagement, digital strategy & brand focus…

Holley to Highlight New Market Segment Strategy at SEMA Show

Holley is returning to the SEMA Show with a new approach focused on highlighting its new multiple aftermarket segment strategy, the company announced. With two booth locations, the company will spotlight its array of aftermarket solutions that encompass classic cars and trucks, late model muscle cars and trucks, off-road, European, and EV applications, the company… Continue reading Holley to Highlight New Market Segment Strategy at SEMA Show

Holley Restructures Brand Portfolio

Holley has restructured its brand and business portfolio into seven different market segments, the company announced. The realignment establishes dedicated segment teams focused on seven vertical markets: Classic Truck, Modern Truck, Classic Muscle, Modern Muscle, Euro & Tesla, Asian Import, and Off-Road and UTV. As part of the change, Holley has appointed Sean Crawford to… Continue reading Holley Restructures Brand Portfolio

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