Holley Performance Brands Hires Two New Vice Presidents

Charlie Taylor & Will Robbins bring over 50 years of industry experience...

Holley Performance Brands (NYSE: HLLY) announces the addition of two new senior leaders who will focus on enhancing the customer experience across Holley’s portfolio of iconic brands.

Charlie Taylor and Will Robbins, who collectively hold nearly 50 years of automotive industry experience, have joined the organization as vice president of digital strategy and vice president of consumer product strategy, respectively.

“We continue to take steps to leverage our brands to provide enticing and desirable solutions that meet the needs of today’s enthusiasts,” said Matthew Stevenson, president and chief executive officer, Holley Performance Brands. “Charlie and Will are dynamic leaders with deep understanding of the automotive aftermarket. We look forward to the contributions they will make to our company, brands and customers.”

Charlie Taylor brings more than 25 years of digital expertise in the automotive industry to his role at Holley Performance Brands. As vice president of digital, data and CRM, he will develop and execute strategies aimed at achieving growth through digital channels. Taylor will be focused on enriching the digital experience for Holley’s enthusiasts and distribution partners across consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing.

Holley Performance Brands Hires Two New Vice Presidents | THE SHOP
Charlie Taylor, Vice President of Digital Strategy

Taylor’s previous experience includes working in digital marketing leadership roles both in-house and for multiple global marketing service agencies. He led digital initiatives that unlocked new growth for iconic automotive and non-automotive brands, including Nissan, Bridgestone, Nike and Volkswagen Group of America, and oversaw a significant implementation of Adobe Marketing Cloud for the Renault-Nissan-Mitsubishi Alliance.

“As a European car enthusiast, I am excited to join the Holley Performance Brands team and look forward to overseeing the digital platforms for our portfolio of iconic brands,” said Taylor. “Through strategic collaboration with our distribution partners and digital innovation, we can transform the way enthusiasts experience our products.”

The Holley Performance Brands product strategy will be led by Will Robbins. He will collaborate with teams and business units to create key platform solutions and products across consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing.

Holley Performance Brands Hires Two New Vice Presidents | THE SHOP
Will Robbins, Vice President of Consumer Product Strategy

Robbins joins Holley Performance Brands from Bridgestone, where he served as director of consumer product strategy overseeing the Bridgestone and Firestone replacement tire portfolio for cars, light trucks, crossovers and SUVs. Robbins was responsible for using market data analysis and insights to identify product development opportunities and priorities. Most recently, he spearheaded the successful launch of Bridgestone’s first replacement tire for electric vehicles. Prior to leading product strategy, Robbins worked in testing, original equipment design, quality, manufacturing and product management at Bridgestone.

Holley is synonymous with performance and the company is known for putting enthusiasts first,” said Robbins. “I am thrilled to join the team and look forward to driving product innovation across all four of our consumer verticals to further elevate the enthusiast experience.”

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