Holley Performance Brands Names New Senior Vice President of Safety & Electronics

Jordon Musser has experience as a racing driver...

Jordon Musser has joined performance automotive aftermarket company Holley Performance Brands (NYSE: HLLY) as senior vice president, safety and electronics product categories.

Musser comes to the organization as part of Holley’s ongoing efforts to accelerate transformational growth and leverage its portfolio of iconic brands to reach a broader range of enthusiasts, including those within its safety and racing consumer vertical grouping, according to a press release announcing the hire.

Musser will lead a global team of professionals to develop and implement a comprehensive strategic growth plan for Holley’s leading portfolio of safety brands, including Simpson, Stilo, Hans and Racequip. In addition, he will oversee all aspects for Holley’s electronic parts brands, including Holley EFI, MSD, Edge, Superchips, ACCEL, AEM, DiabloSport, Range, Powerteq, Dinan and APR.

“Jordon is a seasoned leader and motorsports enthusiast who brings an impressive depth of technical knowledge and global business savvy,” said Matthew Stevenson, president and chief executive officer, Holley Performance Brands. “His collaborative, results-driven approach uniquely positions him to help us accelerate growth and engage more deeply with our enthusiast customers.”

Musser most recently served as chief product officer and global head of research and development for Fluence Bioengineering, a division of Signify, where he guided LED and internet of things technology in the horticulture lighting market. He also previously served as chief operating officer for the company. Prior to Fluence, he served as general manager and global head, commercial and horticulture LED products for Flex Lighting Solutions.

“Holley has long been known as a leader in motorsports and racing, and as a professional driver, I’ve trusted and relied on best-in-class solutions like Stilo racing helmets, Simpson frontal head restraints, HANS devices and Racequip harnesses, to name a few,” said Musser. “I’m eager to work with Holley’s passionate team of enthusiasts to innovate and expand our safety and electronics portfolios and continue providing exceptional performance solutions for the enthusiasts we serve.”

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