Holley is celebrating the completion of a record-setting season of events, the company announced. Encompassing five multi-day festivals, Holley broke previous attendance records at each event, engaging more than 100,000 builders, racers and enthusiasts across the season, the company said.
“Events like LS Fest, MoParty and Ford Festival are a critical component of our strategy to engage directly with consumers and our distribution partners,” said Matthew Stevenson, president and CEO, Holley. “We are constantly working to cultivate a community of automotive enthusiasts where we can come together, share ideas and discuss the latest trends in our industry. These interactions inspire our team, fuel Holley’s innovation strategy and help us refine our product offerings to meet the performance needs of our customers, both now and in the future.”
Holley launched its first in-person enthusiast event, Holley LS Fest East, in its hometown of Bowling Green, Kentucky, in 2010. Since then, the consumer engagement program has expanded to include Holley LS Fest West, Holley LS Fest Texas, Holley MoParty, Holley Ford Festival and Holley Jeep Experience. Each event includes a wide range of onsite activities, including various racing competitions, car shows, stunt driver performances and more.
Holley’s 2023 event season kicked off with LS Fest West (April 28-30) at Las Vegas Motor Speedway. Similar LS Fests were held at Texas Motor Speedway (May 19-20) and Beech Bend Raceway Park in Bowling Green, Kentucky (Sept. 8-10).
Mopar enthusiasts from across the country descended on Bowling Green for MoParty in mid-September (Sept. 15-17). The event took place at Beech Bend Raceway Park and was the highest attended event in the festival’s four-year history. That same weekend, Holley introduced its inaugural event for 4×4 and off-road enthusiasts, Holley Jeep Experience, the company said. Holley concluded its event season with Ford Festival, Sept. 29-Oct. 1.