Holley Restructures Brand Portfolio

Holley Restructures Brand Portfolio | THE SHOPHolley has restructured its brand and business portfolio into seven different market segments, the company announced.

The realignment establishes dedicated segment teams focused on seven vertical markets: Classic Truck, Modern Truck, Classic Muscle, Modern Muscle, Euro & Tesla, Asian Import, and Off-Road and UTV.

As part of the change, Holley has appointed Sean Crawford to the newly created role of chief product officer. In this position, Crawford will be responsible for overseeing Holley’s newly established vertical market segments, including providing leadership for product strategy, pricing, channel strategy and product data management, the company said.

The realignment aims to strengthen the company’s ability to serve the classic vehicle market while also expanding its focus on aftermarket solutions for newer model vehicles, the company said in a statement announcing the change.

“We continue to take actions to strengthen our customer focus and maximize the value of our robust portfolio of aftermarket products and brands,” said Matthew Stevenson, president and chief executive officer, Holley. “This new organizational design will deepen our connections with consumers in each segment, enhancing our ability to deliver the right mix of innovative products, services and aftermarket solutions that drive growth and meet emerging customer needs.”

Crawford joined Holley in March 2020 as chief marketing officer and served in that role until this latest announcement. Prior to Holley, Crawford served as president of JE Pistons and previously worked in leadership roles at Race Winning Brands and Performance Motorsports International.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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