Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

EDA and Brandmotion Agree to National Partnership

Elite Distributor Alliance (EDA) announced today that Brandmotion will be sold and promoted throughout the United States by its twelve-member distributor group. Josh Eatherly, EDA’s president, said, “Products that support safe driving are a big initiative at EDA. Brandmotion consistently delivers in this category – their commitment runs deep and we are proud to announce their membership.” Jeff… Continue reading EDA and Brandmotion Agree to National Partnership

Equipment and Tool Institute Hires Julianne Sweet

The Equipment and Tool Institute announced that Julianne (Juli) Sweet has joined the organization as the Marketing and Events Manager and will be responsible for directing the Institute’s marketing programs, activities and events. Sweet brings with her 15 years of experience coordinating, managing and delivering successful meetings and events. In addition to events, she will also be responsible for… Continue reading Equipment and Tool Institute Hires Julianne Sweet

LIQUI MOLY to Sponsor Hockey Championship

LIQUI MOLY will be the official sponsor of this year’s IIHF Ice Hockey World Championship. The event is set for May 4-20 in Copenhagen and Herning, Denmark. “The Ice Hockey World Championship organized by the IIHF is the biggest annual winter sports event and the ideal closing point for our multi-million advertising measures this season,”… Continue reading LIQUI MOLY to Sponsor Hockey Championship