News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
- 
	
			
	Off Road Warehouse to Sponsor Great American Shortcourse Series
The retailer will be the Official Off-Road Store of the new west coast series…
 - 
	
			
	Radflo Suspension Technology Adds Kyle Martin as Sales and Marketing Manager
Radflo Suspension Technology has appointed Kyle Martin to the position of sales and marketing manager...
 - 
	
			
	Royal Purple Returns as Official Oil of Formula DRIFT
The synthetic lubricant brand will also sponsor driver Dylan Hughes for his sophomore season in the series...
 - 
	
			
	Yokohama Tire Opening Texas Distribution Center
Yokohama Tire Corporation is opening a new 430,000 square-foot distribution center in Wilmer, Texas...
 - 
	
			
	Jeep to Offer Factory Wrangler Half Doors
Full-steel production doors will be installed on the vehicle while matching body-color half doors will be packaged within the vehicle…
 - 
	
			
	McLeod Racing Partners with Import Drag Race Champion Ricky Silva
Ricky Silva will be piloting his 1997 Honda Civic with a commemorative 50th Anniversary McLeod Racing wrap for the 2021…
 - 
	
			
	RawHyde Adventures Opens Zakar Overland Terrain Park
Zakar will serve as a venue for off-road companies to host events, product launches and more...
 - 
	
			
	SEMA Accepting Nominations for ‘35 Under 35’ List
The organization will be recognizing young industry professionals in a variety of roles, including manufacturing and design, marketing, retail, events…
 - 
	
			
	Kia Reveals All-Electric EV6
Built on Kia’s dedicated new EV platform, the EV6 offers up to 316 miles of range and a top speed…
 - 
	
			
	CTech Develops 3D-Printed CO2 Car Student Challenge
CTech and curriculum provider STEM101 will supply materials for the ‘Air Drag Challenge’ to middle and high school classrooms…
 - 
	
			
	ATI Performance Products Names New Chief Transmission Technology Officer
ATI Performance Products (ATI) has appointed Vince Fourcade to the position of Chief Transmission Technology Officer...
 - 
	
			
	SEMA Announces April Virtual Education Schedule
SEMA has added several new programs to its upcoming virtual education schedule for April...
 - 
	
			
	ACL Bearings Renews Sponsorship of Pat Musi Racing Engines
The ACL logo will also be prominently featured on each car driven by Lizzy Musi...
 - 
	
			
	Lexus Reveals IS 350 F Sport-Inspired Sneaker
Designed by streetwear collective RTFKT, the shoe is partly constructed from vehicle materials…
 - 
	
			
	SAFE Antifreeze Announces Apdaly Lopez Motorsports Sponsorship
Apdaly Lopezwill is now a brand ambassador for SAFE Antifreeze...