Michigan Custom Shop Building New Facility

Blue Collar Muscle, Rods and Customs is currently in the process of building a new 20,000 sq. ft. facility in East Leroy, Michigan, and is documenting the whole build on its Facebook page. Eric Meyer, of Blue Collar, provided an update on the build in the first edition of its email newsletter, showing some renderings… Continue reading Michigan Custom Shop Building New Facility

Madico Window Films Get Skin Cancer Foundation’s Seal of Approval

Madico, a manufacturer of window tint and films, has been awarded the Seal of Recommendation by The Skin Cancer Foundation for its automotive, architectural and safety and security window films, which block 99% or more of UVA and UVB radiation. “The Skin Cancer Foundation has set the standard for educating the public and the medical… Continue reading Madico Window Films Get Skin Cancer Foundation’s Seal of Approval

Pickup Trucks Outsell Cars for the First Time

America’s favorite full-size pickup, the 2020 Ford F-150 is the tough, smart and capable partner that suits every need from die-hard work truck to trail bashing pre-runner.

Pickup trucks outsold the entire car segment in April, according to a report from Bloomberg, marking the first time the pickup segment has completely outsold coupes, sedans and hatchbacks. Outselling cars by 17,000 units, the report largely cites increased vehicle deliveries in middle America, as well as the low interest rates currently offered by manufacturers,… Continue reading Pickup Trucks Outsell Cars for the First Time

Car Toys Reopening Stores

Car Toys, a mobile electronics retail chain, is reopening stores in response to lifted shelter-in-place orders in Texas and Colorado. All of the company’s Texas locations have opened while a majority of locations in Colorado have opened, with the remaining to open by May 8. “When you come back you will find many precautionary changes… Continue reading Car Toys Reopening Stores

4 Wheel Parts Offering Free Services for Essential Workers

4 Wheel Parts is offering free inspections, alignment and tire rotations to all first responders, medical and essential workers at 4 Wheel Parts installation locations through May 31, the company announced. “We want to thank all nurses, doctors, firefighters, police officers, EMTs and essential workers for all their efforts in these trying times. We want… Continue reading 4 Wheel Parts Offering Free Services for Essential Workers

Continental Promotes Sean Lannoo to Sales Technical Training Supervisor

Continental, a manufacturer of systems, components and tires to automobile and truck manufacturers, has named Sean Lannoo as the sales technical training supervisor for the company’s VDO, REDI-Sensor, ATE, Autodiagnos and ClearContact aftermarket product lines. The announcement was made by Liam Dent, Head of Special Vehicles and Technical Training, who noted, “We are delighted to… Continue reading Continental Promotes Sean Lannoo to Sales Technical Training Supervisor

Yokohama Reopens Mississippi Tire Plant

Yokohama Corporation of North America (YCNA) has announced that its plant in West Point, Mississippi, has reopened. Yokohama Tire Manufacturing Mississippi (YTMM), which produces commercial truck tires, came back online April 27. The plant temporarily closed as a precautionary measure in light of the COVID-19 pandemic. To ensure the health and welfare of all personnel… Continue reading Yokohama Reopens Mississippi Tire Plant

Expanded Book by ZZ Top Guitarist Features His Wildest Hot Rods

Expanded on the occasion of ZZ Top’s 50th anniversary year, Billy F Gibbons: Rock + Roll Gearhead, throws wide Gibbons’ garage and studio doors for an exclusive look at the exquisite vintage and way-out custom guitars and the influential hot rods and custom cars of the Grade-A Texas gearhead. From the near-mythical ’59 Les Paul… Continue reading Expanded Book by ZZ Top Guitarist Features His Wildest Hot Rods

Drift Racer Pays Tribute to Carroll Shelby

Champion Brands, a manufacturer of racing and performance products, announced Jonathan Nerren’s new race livery, a tribute to Carroll Shelby’s classic liveries. Nerren will be utilizing Champion’s line of motor oils specifically formulated to meet the demands of today’s high-performance competition vehicles in the Formula Drift Series. “We wanted the new model Shelby Mustang to… Continue reading Drift Racer Pays Tribute to Carroll Shelby

Car Wash Disinfecting Vehicles for Essential Workers During COVID-19 Crisis

Like distilleries turned hand sanitizer manufacturers and other industries pivoting to provide products crucial in the fight against COVID-19, Autobell Car Wash has shifted its focus from car washing to providing an essential vehicle Interior Disinfectant service to help flatten the coronavirus curve. Already in the research and development process since last fall of adding… Continue reading Car Wash Disinfecting Vehicles for Essential Workers During COVID-19 Crisis

NHRA Issues Schedule Update

NHRA officials announced that they are working with state and local officials as well as host tracks and teams on a revised Mello Yello Drag Racing Series schedule, which will be announced soon. The season is expected to resume, with fans in attendance, in August, and will consist of 18 total events for 2020, including… Continue reading NHRA Issues Schedule Update

Torco Signs Drive Motorsports International as Marketing Agency

Torco International Corporation has appointed Drive Motorsports International as its marketing agency.

Motor oil and lubricant manufacturer Torco International Corporation has appointed Drive Motorsports International as its marketing agency, the company announced. The agreement will see DMI, and through its sister agency Automatik, oversee a broad scope to further establish Torco’s brand both on and offline as well as increase new sales through digital media, creative marketing,… Continue reading Torco Signs Drive Motorsports International as Marketing Agency

ReadyLIFT Suspensions Acquires Zbroz Racing

ReadyLIFT Suspensions, a manufacturer of aftermarket leveling and lift kit solutions, announced that it has acquired Zbroz Racing, a performance parts manufacturer focused on UTV and snowmobile suspension components. ReadyLIFT is a division of Wheel Pros, a distributor of proprietary branded aftermarket products for vehicles and powersports. Financial terms of the transaction are not being… Continue reading ReadyLIFT Suspensions Acquires Zbroz Racing

Alfa Romeo Offering Throwback Liveries for Giulia GTA

In the 110th year of Alfa Romeo, the brand is offering Giulia GTA customers a completely customized experience, including custom throwback liveries. For the new GTA, the team at Centro Stile Alfa Romeo have reinterpreted the evocative liveries that have been associated with the successful racing history of the GTA. Customers can request one of… Continue reading Alfa Romeo Offering Throwback Liveries for Giulia GTA

Icahn Automotive Providing Scholarships to Future Automotive Techs

Icahn Automotive, which owns and operates repair and maintenance providers Pep Boys, AAMCO, Precision Tune Auto Care and RPM Automotive, will award $30,000 in scholarships for the 2020-2021 school year. Twelve scholarships of $2,500 each will be available to qualified students studying to become professional automotive technicians. Students can begin the application process here. This… Continue reading Icahn Automotive Providing Scholarships to Future Automotive Techs