ReadyLIFT Suspensions, a manufacturer of aftermarket leveling and lift kit solutions, announced that it has acquired Zbroz Racing, a performance parts manufacturer focused on UTV and snowmobile suspension components. ReadyLIFT is a division of Wheel Pros, a distributor of proprietary branded aftermarket products for vehicles and powersports.
Financial terms of the transaction are not being disclosed. Zbroz was founded in 1998 by the four Zollinger brothers after their successful snowmobile hill climbing career. Today the company provides suspension products for snowmobiles and UTVs and sells primarily through their direct-to-consumer website.
“We are thrilled to welcome Zbroz to ReadyLIFT,” said Bryce Castleton, ReadyLIFT President. “Zbroz enhances ReadyLIFT’s product portfolio beyond pickup trucks, Jeeps, and SUVs, grows our customer base, and broadens our footprint in the aftermarket suspension market, while also providing Zbroz access to our global sourcing platform and distribution network. Consumers of automotive and powersports aftermarket parts are passionate about performance, reliability, and quality, and they demand technical excellence. With Zbroz’s impressive reputation for quality and performance, ReadyLIFT is better positioned to serve consumers with the reliable products they want, backed by our outstanding service.”
“We are excited to join forces with ReadyLIFT, as we bring Zbroz design and innovation together with their best-in-class capabilities, leadership, manufacturing, and distribution,” said Nate Zollinger, founder of Zbroz. “We have always focused on delivering an exceptional customer experience, and we believe this combination enables the combined company to offer customers more products they want from sources they trust.”
“Zbroz is a natural fit for ReadyLIFT and a valuable addition to the product portfolio,” said Randy White, Chief Executive Officer of Wheel Pros. “Since completing our investment in October 2018, ReadyLIFT has achieved significant growth while continuing to invest in product innovation, brand marketing and distribution expansion. We look forward to supporting ReadyLIFT’s continued success with the addition of Zbroz and its impressive collection of powersports performance parts.