Gold Eagle Co. Launches Motor Force Brand for Distributors

Motor Force was created for distributors seeking to expand into the market of functional fluids and vehicle care chemicals…

Honda Introduces ‘TrailSport’ Badge

The new trim level, which will be applied to certain models across the brand’s lineup, will feature upgrades like increased ground clearance, off-road tuned suspensions, underbody protection and expanded all-wheel drive capabilities…

UTI, BMW Partner to Prepare Service Members for Civilian Careers as Auto Techs

Upon graduation of the program, BMW assists the new technicians with employment at authorized U.S. dealers…

AACF Offers Support to Natural Disaster Victims

The organization can provide aid to automotive aftermarket families impacted by Hurricane Ida, the wildfires in California and other recent or related natural disasters…

Meyer Distributing Announces Custom Golf Cart Giveaway

Meyer Distributing has launched a promotion to give away a custom golf cart…

SEMA Show Overland Experience Returns for 2021, Moves to West Hall

The exhibit highlighted a number of vehicles built for overlanding and also provided manufacturers serving the market segment with a platform to showcase their products…

WD-40 Brand Launches ‘Techs & Trades’ Program

The program will offer resources, training, information and content to skilled trades workers…

Avery Dennison ‘Wrap Like a King’ Challenge Returns for 2021

The company will name 12 Regional Wrap Kings and three Continent Wrap Kings and Queens from a pool of installers spanning 40 countries…

VP Racing Fuels Expands Product Lineup at Behrent’s Performance Warehouse

Behrent’s expanded selection of VP products now includes several grades of VP motor oils and other lubricants…

Permatex Promotes Grueser to Associate Marketing Manager

Permatex has named Ben Grueser as its new associate marketing manager…

Wheel Pros Merges with Hoonigan

Wheel Pros, a designer, manufacturer and distributor of proprietary branded aftermarket vehicle enhancements for light trucks, SUVs, passenger cars and ATVs/UTVs, has merged with Hoonigan, a leading automotive lifestyle brand. Hoonigan's deep library of owned, original, franchise, and branded content speaks directly to consumers, as exhibited by its over 40 million monthly views and 180 million average monthly minutes watched.

Hoonigan Founders Ken Block, Brian Scotto and President Jennifer van Dijjk will remain with the combined company…

Category: News