Redline Detection is now sponsoring 19-year-old NASCAR driver Blake Lothian…
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
Why Ignoring Your Website is Costing You Money
Your website is your 24/7 sales representative, and if you put a poor amount of effort or money into developing and designing it, it’s going to perform as poorly as an untrained employee. However, having an updated, modern website that’s up to date with the latest about your company and your work is a sure-fire… Continue reading Why Ignoring Your Website is Costing You Money
R&R Marketing Adds Keller as Sales & Marketing Representative
R&R Marketing Consultants has hired John Keller as a new sales and marketing representative for the aftermarket sales and marketing firm, the company announced. Keller will join the RRMCI West Coast Sales Team. Originally from the San Francisco Bay area, Keller officially began his career in the aftermarket when he took a position with Good… Continue reading R&R Marketing Adds Keller as Sales & Marketing Representative
Jeep Debuts Grand Cherokee High Altitude 4xe
Available exclusively on the Grand Cherokee Summit and 4xe models, the new black-out package adds gloss black exterior accents, roof rails and 21-inch gloss black aluminum wheels…
iRacing Tapped to Create New World of Outlaws Video Game
The World of Outlaws will make its return to PlayStation and Xbox in the fall of 2022 thanks to a partnership between the series, iRacing, and its studio Monster Games, the parties announced today. The new product has been wholly developed by Monster Games, with iRacing providing art assets and physics model for all the… Continue reading iRacing Tapped to Create New World of Outlaws Video Game
Bridgestone Developing New Tire Recycling Technology
Bridgestone Americas has formed a partnership with LanzaTech NZ to co-develop a dedicated end-of-life tire recycling process…
Lingenfelter Engine Raffle to Benefit Make-A-Wish Foundation
The Eliminator Spec Engine will be built to the same specifications used for the 1953 Kindig-It CF1 Roadster built by Dave Kindig and Kindig-It-Design…
SCCA Names 2022 Wendi Allen Scholarship Winners
For the ninth consecutive year, the Sports Car Club of America (SCCA) has named the recipients of the Wendi Allen Scholarship Fund Awards, the organization announced. Each of the three award winners receives a $1,500 scholarship to assist with travel to Tire Rack National Solo events and the Tire Rack SCCA Solo National Championships. Additionally,… Continue reading SCCA Names 2022 Wendi Allen Scholarship Winners
GMC Teases Next-Gen Canyon, AT4X Trim
Yet to be fully revealed, the off-road performance package will build off the AT4 trim level and include unique badging, rocker protectors, 17-inch beadlock-capable wheels and more…
3M Provides Wrap for First Responder Demonstration Vehicle
As part of Collision Industry Week, the National Auto Body Council unveiled the NABC F.R.E.E. Demonstration Vehicle, the organization announced. The NABC F.R.E.E. Demonstration Vehicle is a mobile awareness and education initiative that will travel the Midwest and southwest over the next three years to bring attention to the need for training for first responders… Continue reading 3M Provides Wrap for First Responder Demonstration Vehicle
Mickey Thompson Tires & Wheels Announces PDRA Sponsorship
Mickey Thompson Tires & Wheels will serve as a Professional Drag Racers Association (PDRA) Series Supporting Sponsor and Series Contingency Sponsor for the 2022 season, the company announced. “The PDRA is a tremendous proving ground for our ET tire line,” said Jason Moulton, Sr. Motorsports Manager of Mickey Thompson Tires & Wheels. “This sponsorship aligns… Continue reading Mickey Thompson Tires & Wheels Announces PDRA Sponsorship
Garage Equipment Supply Relocates, Rebrands as Wrenchers
Automotive tool and equipment distributor Garage Equipment Supply has relocated and rebranded as Wrenchers, the company announced. Wrenchers offers more than 12,000 items from leading tool and equipment brands, plus access to more than 50,000 specialty items online at wrenchers.com, via phone and through its master product catalog, the company said. The expanded lineup includes… Continue reading Garage Equipment Supply Relocates, Rebrands as Wrenchers
COVID-19 Measures in China Disrupting Global Supply Chain
Due to the new measures, manufacturers around China have halted or limited production, while the shipping and trucking industries struggle to keep up…
KICKER’s Director of Global Marketing to Retire
KICKER’s Director of Global Marketing, Kevin Campbell, an 18-year veteran of the company, is retiring, the company announced. Former marketing associate directors Ron Burnett and Roger Demaree will fill the position as co-directors, splitting Campbell’s duties to continue the department rolling on its current path. “It’s been 18 years of total fun,” Campbell said. “I’ve… Continue reading KICKER’s Director of Global Marketing to Retire
Some Remote Start Devices Impacted by 3G Shutoff
Thousands of car owners have had their remote starters incapacitated when phone service providers recently discontinued 3G service, according to CE Outlook. According to the report, some SmartStart models and Drone Mobile devices that let customers remotely start their car from a phone are now non-functioning. Click here to read the full report from CE… Continue reading Some Remote Start Devices Impacted by 3G Shutoff