3M Provides Wrap for First Responder Demonstration Vehicle

As part of Collision Industry Week, the National Auto Body Council unveiled the NABC F.R.E.E. Demonstration Vehicle, the organization announced.

The NABC F.R.E.E. Demonstration Vehicle is a mobile awareness and education initiative that will travel the Midwest and southwest over the next three years to bring attention to the need for training for first responders in rescue and extraction techniques on late-model vehicles.

3M provided several items for the vehicle, including the safety film on the windows, the wrap and the reflective film on the body panels, the company said.

The NABC First Responder Emergency Extrication (F.R.E.E.) program is designed to offer first responders and rescue units information on the latest technologies and materials on late-model vehicles, the organization said. Genesis Rescue Systems provides the instructors and tools for many of the education events, which focus on live demonstrations working with high-strength steel, airbags, advanced restraint systems, onboard technology and safety around alternative fuel vehicles.

“The need for education among first responders about rescuing accident victims from today’s late-model vehicles is tremendous, and we want to help be a part of that solution,” said Clint Marlow, chairman of the board of the National Auto Body Council and Allstate Claims director. “We are very thankful to all of our members 3M, Crash Champions, Safelite, URG, All Star Auto Lights and HONK for Help, along with partners 417 Dent Pros, Smith Auto Transfer and others for taking this initiative from concept to a rolling classroom for extrication education.”

“Genesis Rescue Systems is extremely fortunate and very proud to be partnered with the NABC® in the presentation of this vehicle,” said Gary Klaus, president of North American Sales for Genesis Rescue Systems. “We believe that all first responders should be afforded the opportunity to have access to the latest information on hybrid vehicle technology. This partnership and this vehicle will go a long way in promoting the NABC and the great work they do to educate our Nation’s first responders.”

Genesis Rescue Systems will transport the vehicle around Texas, Oklahoma, Kansas, Missouri, Illinois, Arkansas and Louisiana over the next three years, visiting fire stations, first responder units, collision repair facilities, tow companies and more. The first stops will include Nichols Hills, Altus, Lawton, Tulsa, Muskogee, and Poteau, OK; Rogers, AK; Springfield, MO; and Dallas and Lubbock, TX.

The vehicle was donated by Allstate and repaired by Crash Champions and 417 Dent Pros. The vehicle wrap was provided by 3M, while Safelite donated the glass, URG donated replacement parts, All Star Auto Lights provided the headlights and towing was provided by Smith Auto Transfer and HONK for Help.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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