Category: Features

The latest feature articles about the automotive aftermarket from THE SHOP.

Rev Up Your Revenue: Generating Repeat Business with Custom Accessories

Growing your business can be a difficult prospect when you look at the competitive landscape. You’re likely offering the same services that 95 percent or more of your competitors are also offering. I’m sure you’ve been told you can increase your marketing and advertising budget, but I don’t have access to the money tree-¦Do you?… Continue reading Rev Up Your Revenue: Generating Repeat Business with Custom Accessories

Celebrities Headline Iola Car Show

EDITOR’S NOTE: The following blog was written by John Gunnell, owner of Gunner’s Great Garage Restoration Shop in Manawa, Wisconsin. Gunnell regularly contributes articles and industry-driven observations for THE SHOP magazine and eNewsletter. Several shops in the Central Wisconsin area are helping the Iola Car Show attract more visitors by instituting the help of several celebrities. The Iola… Continue reading Celebrities Headline Iola Car Show

Hollywood Hot Rods Gets a New Home

Editor’s Note: The following excerpt was taken from an article appearing in the August issue of THE SHOP magazine, mailing soon. Read the whole article in print or digital.   There are few more famous builders than Troy Ladd, owner of Hollywood Hot Rods, who recently moved into a new space and continues to garner accolades with his own take on traditionalism. Unlike most… Continue reading Hollywood Hot Rods Gets a New Home

Shop Upgrades Truck for Deployed Air National Guardsman

An Air National Guardsman recently came home from deployment to a huge surprise thanks to Cap World, a truck accessories and towing shop chain with 12 locations peppering the east coast from Florida to New Hampshire. When TSgt Jeff Jorritsma returned to Huntington, Massachusetts he found that his 2011 Ford F-150 had undergone a big… Continue reading Shop Upgrades Truck for Deployed Air National Guardsman

Internet Parts: To Service or Not to Service

Editor’s Note: The following excerpt was taken from an article titled “Bring Your Own Parts” in the August issue of THE SHOP magazine, mailing soon. Read the whole article in print or digital.   BYOP. Bring Your Own Parts. Is your shop ready to address this thorny issue, and what’s the best approach? It’s a tough one, especially in this industry.… Continue reading Internet Parts: To Service or Not to Service

Smart Glasses Aid Porsche Techs

Augmented reality is coming to U.S. car repairs at Porsche dealerships across the country. Porsche Cars North America has begun rolling out Tech Live Look to its 189 U.S. dealers. The system connects technicians to remote experts via smart glasses for a live interaction that the company says can shorten service resolution times by up… Continue reading Smart Glasses Aid Porsche Techs

2018 No-Prep Triple Crown

Here’s the final edition of every pairing at the 2018 No-Prep Triple Crown, presented by Lane Automotive, held June 16 at US 131 Motorsports Park in Martin, Michigan. Participating companies included Allstar Performance, QuickCar, Fragola Performance Systems, NGK Spark Plugs, Totalseal Piston Rings, MAHLE, MAHLE Motorsport North America, Nitrous Express, Yukon Gear & Axle, Edelbrock Performance, COMP Cams, King Racing, FK Rod Ends, Eagle… Continue reading 2018 No-Prep Triple Crown

AEV Teases the ‘Recruit Ram’

American Expedition Vehicles (AEV) has set its sights on the Ram 1500 for its latest creation. The company’s half-ton Recruit proof-of-concept vehicle was created for off-road performance while maintaining factory ride and handling. The Recruit’s 4-inch DualSport-SC suspension is its marquee upgrade. AEV offered an existing 4-inch lift system for the base Ram 1500 and… Continue reading AEV Teases the ‘Recruit Ram’

Lane Automotive No Prep Triple Crown Perseveres Through Rain and Soaring Temps

The June 16 No Prep Triple Crown Presented by Lane Automotive was initially plagued by a dose of morning showers that swept through west Michigan’s US 131 Motorsports Park. However, the day rebounded to become a “resounding success,” according to Lane Automotive. The second annual drag racing event featured three distinct classes: True Street, Small Tire… Continue reading Lane Automotive No Prep Triple Crown Perseveres Through Rain and Soaring Temps

Helping Shops Succeed

Bestop applies innovation and a listening ear to ensure that distributors and jobbers alike have the tools needed to share the Bestop story and ultimately sell its products. “Our partnerships throughout our distributions channels that are crucial to connecting our products to consumers,” said Bill Gibson, Bestop vice president of sales. “If our partners succeed,… Continue reading Helping Shops Succeed