Features
The latest feature articles about the automotive aftermarket from THE SHOP.
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Featured Product: In-Person SEMA Show is Off, SEMA360 is On
SEMA360 is a very robust and highly interactive online business platform complete with live connections to manufacturers, education seminar presenters,…
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Featured Product: Rugged Ridge LED Daytime Running Light (DRL) Chop Bracket
Create more clearance and a stylish look with the Rugged Ridge DRL Chop Bracket. Modifying JL flares for off-road is…
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Exploring New Heights
A guide for identifying the ideal suspension setup for your customer’s needs...
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Lexus Reveals LX-Based Concept Vehicle
The supercharged ‘J201 Concept’ is equipped with a full slate of performance upgrades and off-roading accessories…
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Featured Product: MAHLE Motorsports Hemi 5.7L Dome PowerPak Plus Piston Kit
MAHLE Motorsport has now added to its growing line of power-adder ready pistons a new Chrysler 5.7L Hemi dome, in…
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Ford Unveils Overlanding Bronco Concept
The ‘OG Concept’ is equipped with performance upgrades, a rooftop tent and a camp kitchen in the cargo area…
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GMC Introduces Revived Hummer EV
The all-electric Hummer will generate 1,000 horsepower and has a ‘CrabWalk’ feature, allowing the front and rear wheels to steer…
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From the Mag: Get Out of that Rut
3 Simple Changes to Get Traction in Your Online Marketing
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Featured Product: A.R.E. CX Classic for the Jeep Gladiator
The A.R.E. CX Classic is the first aftermarket fiberglass truck cap available for the 2020 Jeep Gladiator and comes standard…
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Dee Zee’s Online Truck Event is On-Demand—Watch Now
Join Dee Zee for a walkthrough of its core product line on a full-size truck. They'll cover the full gamut…
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Ariel North America Debuts Atom 4
The redesigned vehicle is powered by a 320-horsepower Honda engine and can go from zero to 100 mph in just…
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Featured Product: The VDOG — Variable Angle Gear
Engineered to solve difficult steering linkage situations, the VDOG can be mounted virtually anywhere inside a vehicle. Ideal for Cab-Overs,…
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Legacy Classic Trucks Restores 1936 Yellowstone Tour Bus
The White 706 tour bus was one of only 98 ever designed and will return to service at a Montana…
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Left Brain vs. Right Brain: Synchrony Consumer Study Probes Brand Loyalty
Emotional factors like honesty, transparency and reliability can go a long way toward building customer loyalty…
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Honda Unveils Redesigned Ridgeline
The updated pickup includes a redesigned hood, new infotainment system and an extra-wide bed…