Joe Molina recently sold his Los Angeles-based PR agency, JMPR, to the East Coast-based imre public relations agency. Molina will continue to run JMPR, now in its 40th year increasing awareness for brands in the luxury and specialty automotive markets. After hearing this news, I personally reached out to Molina to get his predictions for… Continue reading Joe Molina Eyes the Future at JMPR
Tag: Trucks & Truck Accessories
Chevy Redesigns Silverado HD to Maximize Towing Capabilities
When the 2020 Silverado HD debuts in February 2019 it will be the most capable and most advanced Silverado HD ever, according to Chevrolet. It will also be the third all-new Silverado model from the carmaker in just 18 months, with each designed for different customers. “We know the needs and priorities of heavy-duty customers… Continue reading Chevy Redesigns Silverado HD to Maximize Towing Capabilities
Chevrolet Adds Special Edition Colorado Models
November marks the four-year anniversary of the return of the Colorado midsize truck. Introduced as a 2015 model, the Colorado recorded its first full month of sales in October 2014. Since then, U.S. customers have bought more than 428,792 Colorado models. To celebrate, Chevrolet is expanding the Colorado range with two new special editions, the off-road… Continue reading Chevrolet Adds Special Edition Colorado Models
Cap-it Lays Out U.S. Growth Strategy
Cap-it recently opened its first U.S. truck accessories and installation shop in the U.S. after operating in Canada for decades. Sean McGrath, executive vice president of Cap-it, joins THE SHOP staffer Anthony Bowe to discuss where the franchising shop business plans to go from here. Read about Cap-it’s first U.S. store in Texas. This video is… Continue reading Cap-it Lays Out U.S. Growth Strategy
A Candid Chat with Mike & Jim Ring
Spring Green, Wisconsin-based Ringbrothers is celebrating its 15th SEMA Show this year—Mike & Jim Ring joined us for a convesation from the show floor…
CURT Booth to Showcase Several Charity Builds in Vegas
CURT Group has been working with ARIES Pro Builders in order to showcase several vehicle builds benefitting charity at the Oct. 30-Nov. 2 SEMA Show in Las Vegas. The company will host two custom truck builds and one Jeep JL build to benefit three different charities: the Warrior Dog Foundation, NS2 Serves and Rebuilding Generations.… Continue reading CURT Booth to Showcase Several Charity Builds in Vegas
Not Your Average Rust Bucket
The goal of Freedom High School auto studetns was to turn a Rust Belt ’51 Chevy pickup into a show truck that proved that rust can be dealt with one way or another…
Four Silverado Concepts Seeking Rubberneckers & Vegas Lights
Chevrolet introduced a stylized 2019 Silverado High Country today at the State Fair of Texas. The High Country is one of four concepts Chevrolet will introduce at the Oct. 30-Nov. 2 SEMA Show, each designed to showcase how customers can accessorize the new Silverado to suit their personalities. The four concepts, according to Chevy, include:… Continue reading Four Silverado Concepts Seeking Rubberneckers & Vegas Lights
On the Trail with Omix-ADA
If you want to build your business selling to off-roaders, it’s good advice to take advantage of every opportunity to get out of the shop and onto the trail. The same goes for journalists. So it was that 10 industry writers and editors found themselves behind the wheels of modern and classic Jeeps as part… Continue reading On the Trail with Omix-ADA
Greg Griffith Takes Best in Show with ‘Renegade III’ Jeep CJ-5
A 1974 Jeep CJ-5 nicknamed Renegade III took Best in Show honors at the 2018 Great Smoky Mountain Jeep Invasion at the LeConte Convention Center in Pigeon Forge, Tennessee. The Jeep was originally reconstructed for the 2017 SEMA Show by Greg Griffith of the AAM Group, Mancave Designs, Atomic City 4×4, and The AAM Group. The award… Continue reading Greg Griffith Takes Best in Show with ‘Renegade III’ Jeep CJ-5
Can High Schoolers Pull Off Another SEMA Build?
EDITOR’S NOTE: See build progress photos above. The following news blog was written by John Gunnell, owner of Gunner’s Great Garage Restoration Shop in Manawa, Wisconsin. Gunnell regularly contributes articles and industry-driven observations for THE SHOP magazine and eNewsletter. … Can the Freedom High School students and Auto Club pull off their second annual SEMA build under another… Continue reading Can High Schoolers Pull Off Another SEMA Build?
The GOLIATH 6×6 is Ready to Tow Some Things, Smoosh Other Things
Hennessey Performance has debuted the HENNESSEY GOLIATH 6X6, based on the all-new 2019 Chevrolet Silverado truck. The GOLIATH 6X6 takes the already very capable Trail Boss Z71 model and elevates its off-road capabilities to another level, according to Hennessey Performance. “We are very excited to offer our new GOLIATH 6X6 alongside our VELOCIRAPTOR 6X6 truck,”… Continue reading The GOLIATH 6×6 is Ready to Tow Some Things, Smoosh Other Things
ROUSH F-150: Supercharged & Ready for Action
The ROUSH Performance 2018 F-150 SC will integrate the ROUSH TVS R2650 Supercharger Package with a Fox Racing suspension and performance styling components. ROUSH’s engine tune for the Ford 5.0-liter V-8, combined with the supercharger, will deliver 650 horsepower and 610 pound-feet of torque. The truck also will include a dual-tip performance exhaust system, or… Continue reading ROUSH F-150: Supercharged & Ready for Action
Chevy’s Answer to Ford’s Raptor is the Bison
The Colorado ZR2 Bison joins Chevrolet’s midsize truck lineup as an all-new performance variant. Bison is Chevy’s first collaboration with American Expedition Vehicles (AEV), an off-road aftermarket manufacturer. The Bison features five skid plates covering the engine oil pan, fuel tank, transfer case and front and rear locking differentials. The AEV-designed skid plates are constructed… Continue reading Chevy’s Answer to Ford’s Raptor is the Bison
Jeep JL Platform Debuts First Limited Edition Model
The Jeep brand has introduced the 2018 Jeep Wrangler Moab Edition, the first limited-edition model to be released through the Jeep Wrangler JL platform. The Wrangler Moab Edition honors the long and storied history the brand shares with the annual Easter Jeep Safari event in Moab, Utah, and the unique role it plays in offering valuable customer insight,… Continue reading Jeep JL Platform Debuts First Limited Edition Model