Ohio Shop Adapts Retail Showroom for the Internet Age

Brad Barhorst, owner of Sidney, Ohio-based PSG Automotive Outfitters, joined THE SHOP staffer Anthony Bowe at the Keystone BIG Show in Dallas for a discussion about lessons he’s learned running the 25-year-old shop. Key topics covered include strategies PSG Autmotive Outfitters employs to get customers into its truck and vehicle accessories showroom and how to keep them there; how the shop customizes accessories packages for individual fleet customers; and why the shop rebranded 15 years ago.

Watch the conversation between Barhorst and Bowe by pressing play on the above video, which is sponsored by Keystone Automotive Operations.

Anthony Bowe

Anthony Bowe is the former digital content editor of THE SHOP magazine.

Related Articles

Back to top button