Video Series Showcases Shop’s Installation Prowess, Humor

Kenilworth, New Jersey-based Auto Action Group has discovered a new and humorous way to connect with customers. The shop has launched a web series, called Shop Wars, that showcases its in-house services by pitting staff technicians against one another in installation challenges. The first episode focused on the shop’s quality sunroof installs and a boisterous host, who… Continue reading Video Series Showcases Shop’s Installation Prowess, Humor

Northeastern Shop Gains Traction in Booming Overlanding Market

New Jersey may not seem like a potential hotbed for the booming overlanding market, but the Garden State is crawling with Jeeps, trucks and SUVs outfitted with the latest gear to tackle and tame even the harshest terrain. Overlanding-which combines the adventures of off-roading with camping, hunting and fishing-has grown in such fervent popularity during… Continue reading Northeastern Shop Gains Traction in Booming Overlanding Market

Are You Tripping Up Your Customers on Their Path to Purchase?

It is no secret that a consumer’s journey to making a purchase is convoluted. The advent of online shopping, social networking and the availability of more information than ever before has created better informed and somewhat hard to predict buyers. In an October 2016 Thinking with Google article-titled 7 ways to win consumers on their path… Continue reading Are You Tripping Up Your Customers on Their Path to Purchase?

Daystar Products Hires Performance Accessories Sales Manager

Daystar Products International has hired Steve Rezek as the performance accessories sales manager of the Daystar Products team. Rezek will be responsible for energizing the Performance Accessories lift kit product line and developing new products and processes for Daystar. Rezek brings more than 30 years hands-on experience in automotive aftermarket product sales, operations, and vertical… Continue reading Daystar Products Hires Performance Accessories Sales Manager

Why a Truck Accessories Shop Started Retailing Outdoors Gear

DNW Truck Accessories in Jonesboro, Arkansas appears to be a typical shop catering to the needs of Southern outdoorsman. That’s until you see the clothing and outdoors shop the owners operate next door. Sales manager Stanley Stickler joins THE SHOP during the Keystone BIG Show in Dallas to discuss the unique business model DNW Truck… Continue reading Why a Truck Accessories Shop Started Retailing Outdoors Gear

Tint World Opens Three Southern Stores

Tint World Automotive Styling Centers, has opened new locations in Memphis, Smyrna, Georgia, and Charleston, South Carolina. Memphis The Memphis Tint World is owned and operated by Kyle and Debra Neeley. It offers a full-service auto styling. Kyle Neeley has franchise experience and a passion for auto accessories after spending 15 years in the printing… Continue reading Tint World Opens Three Southern Stores